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Mercent Surpasses 100 Customer Mark As Retailers Embrace Company's Online Retail Marketing Platform

60% of Company's New Customers Rank Within the Internet Retailer Top 250

BOSTON, MA -- (Marketwire) -- 06/15/09 -- Internet Retailer Conference & Exhibition (IRCE) - Mercent(TM), a leading provider of on-demand marketing solutions for retailers, announced today more than 100 leading enterprise retailers have adopted Mercent Retail(TM) -- the company's award-winning online channel management and marketing platform. Today's announcement underscores the growing market demand and business value that Mercent's technology delivers to leading ecommerce retailers.

Approximately 60% of Mercent's customers signed in 2009 rank within the top 250 retailers on the Internet Retailer Top 500 list. This includes leading brands Petco, Sur La Table, Abt Electronics and others. Commenting on Mercent's technology and services, the company's new customers had to say:

"When we finally decided to investigate data feed management solutions, one of the most demanding shopping seasons was approaching, and we had no option but to fast track our online channel marketing project. After researching various vendors, we selected Mercent because of its reputation and proven performance in the marketplace," said Steve Tazic, ecommerce marketing manager, Abt Electronics. "To further complement the Company and its technology, Mercent has one of the most responsive and knowledgeable professional services teams in the industry. They had our system up-and-running in less than 30 days -- just in time for the holiday shopping season."

"Given an increasingly competitive retail environment, we knew we needed to elevate our online channel outreach for sales success. After evaluating several vendors, we chose Mercent because of their superior platform and highly qualified professional services team," said Sue Ghilarducci, director of marketing, Sur la Table. "We're already seeing solid results from our investment in Mercent Retail software services."

According to Buyz.com CTO Leon Kuperman, "Mercent can tell us on a granular level what advertising options are profitable and what options are not, and with that information we can set a typical return on ad spend goal of about 400 to 500 percent and actually meet that."

According to Eric Best, CEO of Mercent, "We are absolutely thrilled to announce this latest round of customers. Mercent has made it a top priority to ensure our customers can successfully navigate the complex online advertising environment for the benefit of their business. This means providing them with the tools and services required to optimize their cross-channel marketing processes, monitor and manage their marketing budget, and ultimately increase profit margin and revenues."

Mercent Retail is the industry's most comprehensive on-demand channel management platform designed exclusively for online retailers. The platform makes it easy for merchants to increase revenue and gross margins by promoting and selling the right products with the right merchandising offers on key retail channels.

Merchants can access more than 200 million shoppers through the Mercent Shopping Network, an advertising program that connects merchants to more than 50 leading shopping channels through one low-cost, single point of integration; Mercent-integrated transactional online marketplaces including Amazon.com, Buy.com, and eBay; leading referral-based shopping portals such as Shopping.com, NexTag, Shopzilla and Google Product Search; and affiliate marketing programs such as LinkShare and Google affiliates.

Mercent's platform meets the unique business requirements of online retailers, providing:

  • Single and seamless integration with back-end retail e-commerce systems
  • Fast and simple system set-up
  • A friendly and flexible user interface with customizable dashboards
  • Automated assortment, content and category management tools
  • Detailed reporting and analysis on sales, customer conversion rates, advertising spend and product profitability
  • A world-class, dedicated professional services team that provides 24/7 support

Mercent is exhibiting at this year's Internet Retailer 2009 Conference in Booth #645. The conference takes place starting today, June 15-18, 2009 at the Boston Convention and Exhibition Center in Boston, MA. For an in-person demo contact Mercent Sales at 206 832 3900 or sales@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.

About Mercent:

Mercent provides online marketing technology and services to help retail merchants optimize performance across online marketing channels. Mercent's on-demand platform, Mercent Retail, connects existing retail management systems and The Mercent Shopping Network, a network of more than 50 online shopping destinations including transactional marketplaces such as Amazon.com and eBay Large Merchant Services, comparison shopping engines (CSEs) such as Shopping.com and Shopzilla, paid inclusion programs like Yahoo! Search Submit Pro, and affiliate marketing programs such as LinkShare and the Google Affiliate Network. Mercent Retail makes it easy for merchants to increase revenue and gross margins by promoting the right products with the right merchandising offers and placement using optimized product data feeds to these key retail channels.

Mercent customers include 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, REI, Petco, Sur La Table, Abt Electronics, and other leading retailers. Mercent is an Amazon.com Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider, SHOP.COM Certified Data Feed Provider, certified Google Product Search Partner and Yahoo! Search Submit Pro certified feed provider. Founded by veterans of Amazon.com, Mercent is a venture-funded company based in Seattle, WA.

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