Abt Electronics To Speak About BoldChats 700% ROI At 2010 Internet Retailer Conference & Exposition
June 8, 2010
Wichita, KS (PRWEB) June 8, 2010 -- Abt Electronics and its live chat provider, Bold Software, will co-present at this years Internet Retailer Conference & Exposition in a track titled, "Is Live Chat Right For You?. On June 9th from 4:15 until 5:00, Abt Electronics Co-President Jon Abt, together with Director of Marketing for Bold Software Ross Haskell, will discuss the path Abt Electronics took to implement live chat and the current role it plays in the retailers marketing strategy.
Abt Electronics enhances the benefits of live chat significantly by making it an integral part of their customer service culture. In addition to the fact that they have 50 operators who can take a chat on any given day, everybody including Jon takes chats regularly and does it effectively, said Haskell. Theyve built their reputation for generations on customer service, and live chat bolsters that goal through offering a superior online shopping experience.
Abt continued, Thats absolutely correct as far as helping us focus on customer service. Beyond that, live chat enables us to not only convert at a significantly higher rate,it also enables us to up-sell. We typically see a 20 percent increase in average order value among customers who chat versus shoppers who purchase online without chat assistance.
The session is focused on the success Abt Electronics has experienced since implementing live chat, and what it took to get there. Jon Abt will share video clips illustrating what customers whove used live chat think of it, video of interviews with the live chat staff, and impressive data on Abts live chat implementation, including:
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About Bold Software:
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