WEBCOLLAGE HELPS ABT ELECTRONICS BUILD ON ITS LEGENDARY REPUTATION FOR CUSTOMER SERVICE
The House That Service Built Improves Customer Service on the Web By Offering Customers Enhanced Online Product Content
NEW YORK, NY and CHICAGO, IL June 18, 2007 WebCollage, a leading provider of Web content integration solutions for manufacturers and their channel partners, has announced that it is working with Chicago-based retailer Abt Electronics to deliver enhanced online product content to shoppers at Abt.com. WebCollages turnkey Web content integration solution allows Abt Electronics, the largest single-store electronics and appliance dealer in the United States, to provide its customers with complete, up-to-date product content and manufacturer showcases that highlight major branded products, provide educational content and offer product selection advice. By providing this information, Abt is able to improve its customers online shopping experiences and reinforce its 71-year commitment to unparalleled customer service.
Abt Electronics has thrived in a crowded marketplace by providing personal service, offering award-winning installation and repair services, maintaining competitive prices, and meeting the ever-changing needs of its customers. Abts forward thinking and openness to change have been important drivers in the establishment and expansion of Abts highly successful Web presence. The implementation of WebCollage-syndicated marketing content to augment and bolster this presence is yet another example of Abts innovative approach.
WebCollage automatically streams complete, engaging marketing content to the Abt website from major manufacturers such as Sony, Microsoft, Olympus, Palm and many others. When retailers such as Abt Electronics use this content on their websites, customers are able to find the information they need to research products and are more likely to buy on their initial visit, as well as return for repeat purchases in the future.
In developing our online presence, weve tried to integrate as many aspects of our customers in-store experience as we can, says Jon Abt, Vice President of Abt Electronics. The enriched product content provided by WebCollage helps our customers experience and interact with our products in a way that was formerly only possible by visiting our showroom. In fact, approximately 60 percent of our in-store shoppers visit our website first to perform product research before coming in to make a purchase.
As more shoppers turn to the Web to perform product research wherever they ultimately purchase retailers that have an online presence will need to do everything possible to attract and keep visitors on their websites. The compelling manufacturer product content delivered by WebCollage and seamlessly integrated into Abt Electronics website will help Abt do just that.
The WebCollage Solution allows Abt to leverage the large investments that their vendors have made in creating complete, compelling Web marketing content for their products by enabling Abt to dynamically integrate that content into its own website, said Jed Alpert, Vice President of Marketing for WebCollage. Our goal is to help retailers like Abt Electronics provide customers with the most convenient shopping experience possible placing all the information their customers need to make a purchase right there at their fingertips.
About Abt Electronics
With a 71-year history of continuous growth in a very competitive business, Abt Electronics receives more than 90 percent of its business from repeat and referred customers. Starting with three employees in a small storefront in the Logan Square area of Chicago, Abt Electronics has grown to more than 1000 employees and now occupies 29 acres in Glenview IL, a suburb of Chicago.
Founded in Chicago in 1936, Abt Electronics is the largest single-store electronics and appliance dealer in the United States. For more information, visit www.abt.com.
About WebCollage Inc.
WebCollage is the leading Web content integration network for manufacturers and their channel partners retailers, VARs and distributors. Using WebCollage's patented, turnkey solution, manufacturers can extend their Web product marketing content to all of their channel partners and address the challenge of how to optimize the selling and marketing of products via the Web. WebCollage benefits manufacturers and channel partners alike with measurable bottom-line results including higher conversion rates and larger overall order sizes.
Founded in 2000, WebCollage is a privately-held company headquartered in New York, NY, and backed by Sierra Ventures, GSI Commerce, Inc., Cedar Fund, and Gilde IT Fund. For more information, please visit: www.webcollage.com or call 1.212.563.2112.
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