Social Media Strategy Pays Off For Abt Electronics
Glenview, IL--January 21, 2010--Social media is a proven way to drive sales. What is the best way to influence social media tools and make them perform for business? Chicago-based Abt Electronics, the largest single-store consumer electronics and appliance retailer in the country, knows there is more work to be done than simply posting information to their blog or social media accounts like Facebook, Twitter, or MySpace.
Abt encourages the sales staff, 250 in total, to create and utilize personal Facebook pages to drive sales through "friending" and posting status updates. Developing connections via social media in this form redefines relationship selling for the digital age. This new methodology has already proven to be successful.
An Abt salesman cultivated eight major sales thanks to the new social media tactics in place. After constructing a Facebook page, old colleagues and friends have make numerous flat-panel TV purchases. He refers to his Facebook page as "a living business card."
Abt also utilizes the Abt Blog, Twitter, and MySpace to connect with consumers and customers. Customers can ask customer service related questions on all of Abt's social media outlets. A common inquiry is regarding the status of an order or for more product information. Comments regarding their Abt experience are often left as well.
The Abt Blog is a communication tool used to convey information on products, new releases, and special deals for the day. Similar to the other social media sites Abt operates; anyone can ask a question or leave feedback.