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Sony Alpha Series DSLR Flash With Bounce Guide #20 - HVL-F20AM

Abt Model: HVLF20AM | UPC Code: 027242761841
 Discontinued Product This item is no longer available from our website.

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Extends Flash Range Beyond Camera's Built-In Flash/ Bounce Flash Enables Shadowless Indirect Lighting/ TTL Flash Exposure Automatically Controlled By A DSLR/ Easy Intuitive Operation/ Ultra-Compact Design Folds Flat When Not In Use/ Built-In Diffuser For Wide And Telephoto Shooting/ Black Finish
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Average Customer Reviews

4.5 (11 reviews) 4.5

Product Details

Sony Alpha Series DSLR Flash With Bounce Guide #20 - HVLF20AM

Expand your creativity with the revolutionary HVL-F20AM compact external flash, which extends illumination range beyond the camera’s built-in flash. Bounce flash enables shadowless indirect lighting while TTL (through the lens) flash exposure is automatically controlled by your a DSLR for easy and intuitive operation-all in an ultra-compact design which folds flat when not in use.

Key Features:

  • Extends flash range beyond camera’s built-in flash
  • Bounce flash enables shadowless indirect lighting
  • TTL flash exposure automatically controlled by a DSLR
  • Easy intuitive operation
  • Ultra-compact design folds flat when not in use
  • Elegant and attractive styling
  • Built -in diffuser for wide and telephoto shooting
  • Soft carrying pouch included

Features:

  • Extends flash range beyond camera’s built-in flash: Though compact and lightweight, the HVL-F20AM has a maximum range twice that of the built-in flash units on ?230, ?330 and ?380 cameras. This is represented as the guide number (GN) of 20 with a 50mm focal distance at ISO 100.
  • Bounce flash enables shadowless indirect lighting: When set to ‘indoor’ shooting mode, the flash points up to bounce light off the ceiling for shadowless illumination of your subject. When set to the ‘outdoor’ shooting mode, the flash directs light directly at your subject.
  • Built-in diffuser for wide and telephoto shooting: With the built-in diffuser the flash illumination covers an angle of view of 27mm at the default Standard Position setting. If users want to to shoot at a greater distance, they can rotate the dial on the side of the flash unit to the ‘Tele’ Position*. Although this reduces flash coverage to an angle of view of 50mm, it extends the range to illuminate more distant subjects.
  • Easy intuitive operation: Unlike most external flash units, the HVL-F20AM has no dedicated ON/OFF switch. Instead, power is automatically switched on simply by raising the flash unit into the shooting position. In addition, a switch on the side of the unit offers Indoor and Outdoor settings, making it easy to obtain flash illumination that suits the shooting situation. A charging lamp indicates when the flash is ready to fire.
  • Light (90g / 3.2oz), slim (24mm / 1”) ultra-compact design: With a weight of only 90g (approx.) and a thickness of only 24mm (1 inch), the HVL-F20AM is so compact it can simply be folded down and left mounted on the camera when it is not in use, or detached and carried in a shirt pocket. When removed from the camera, the flash unit's hot shoe can be folded to the side, making the body even more compact.
  • Elegant and attractive styling: Viewed from any angle, the HVL-F20AM's revolutionary body is sleek, slim, and virtually protrusion-free. The new design also eliminates the LCD display panel found on many conventional flash units, further contributing to esy-use simplicity and stylish design.
  • ADI Flash Metering System: The ADI (Advanced Distance Integration) flash metering system offers the optimum flash metering and automatic white-balance compensation regardless of the background conditions or the subject's reflectance. ADI flash metering works in combination with ? cameras and lenses that incorporate a distance encoder. When used with these lenses, the camera calculates a guide number to control TTL (through the lens) flash metering. This guide number is calculated according to distance from the subject, ambient light and pre-flash reflectivity of the subject and the background.
  • Wireless flash trigger function (DSLR-A900 only): When teamed with the ?900, the HVL-F20AM can also be used to trigger wireless flash setups. Please note, however, that this functionality is only available with DSLR-A900, and does not include luminosity ratio control.

Approximate Dimensions:

  • Height: 7.8"
  • Width: 3.94"
  • Depth: 4.33"

Approximate Weight:

  • Shipping: 2 lbs
More reasons to buy the Sony HVL-F20AM from Abt Electronics
  • Abt.com is an authorized dealer (Learn More).
  • The Sony HVL-F20AM is Brand New.
  • The Sony HVL-F20AM Ships in a Factory Sealed Box.
  • Abt ships this product for free!
 

REVIEW SNAPSHOT®

by PowerReviews
Sony Alpha Series DSLR Flash With Bounce Guide #20
 
4.5

(based on 11 reviews)

Ratings Distribution

  • 5 Stars

     

    (6)

  • 4 Stars

     

    (4)

  • 3 Stars

     

    (1)

  • 2 Stars

     

    (0)

  • 1 Stars

     

    (0)

100%

of respondents would recommend this to a friend.

Most Liked Positive Review

 

Great Value for money

I have an A300 with the Zeiss 16-80DT Zoom lens. Problem is that the built in flash leaves a shadow for close distance shots and it isn't effective for long distance. Basically,...Read complete review

I have an A300 with the Zeiss 16-80DT Zoom lens. Problem is that the built in flash leaves a shadow for close distance shots and it isn't effective for long distance. Basically, poor design since the flash doesn't sit high enough from the body. This on the other hand is an excellent little flash if you don't want additional weight and bulk to carry around. I have this flash mounted permanently on my camera. It folds nicely. So much so that I don't use the case this flash came with ever. In terms of performance, it easily out performs ANY built in flash I have ever used and it represents excellent value for money.

VS

Most Liked Negative Review

 

I got the flash in a ...

I got the flash in a camera bundle, so it was very cheap. It works very well as far as the lighting goes. It's the only flash I have, other than the built-in...Read complete review

I got the flash in a camera bundle, so it was very cheap. It works very well as far as the lighting goes. It's the only flash I have, other than the built-in one. It takes 3 AAA batteries. I can take about ten pictures with brand new batteries before I have to replace them.

Reviewed by 11 customers

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Displaying reviews 1-10

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4.0

Sony HVLF20AM Flash

By Supermatic

from Chicago NW Suburbs

About Me Semi-pro Photographer

Verified Buyer

Pros

  • Consistent Output
  • Easy To Use
  • Fast Recycling
  • Lightweight

Cons

  • Weak Output

Best Uses

  • Fill Flash
  • General Use
  • Portraits

Comments about Sony Alpha Series DSLR Flash With Bounce Guide #20:

Shooting a wedding with it on the 14th of Sep with my Nex-7, Will know more after that, but looks very promising.

  • Was this a gift?:
  • No

Comment on this review

(7 of 7 customers found this review helpful)

 
4.0

1 issue preventing 5 star

By hezetation

from Undisclosed

Comments about Sony Alpha Series DSLR Flash With Bounce Guide #20:

We got this flash because we have the a33 and the next one up was way too bulky. Primary reason for an external flash is to acheive bounce lighting, which is 1,000 times better than your standard flash for indoor lighting. It works great in landscape mode but since it has 0 rotation it doesn't work at all in portrait. It just seems as though a simple adjustment to the engineering of this thing would allow for portrate bounce, I'm just baffled at why Sony didn't design this ability into it.

Comment on this review

(9 of 9 customers found this review helpful)

 
5.0

A Very Valuable Addition

By Hazmat

from Chattanooga, TN

Comments about Sony Alpha Series DSLR Flash With Bounce Guide #20:

This flash exceeded my expectations and added new dimensions to my capabilities. Battery life is surprisingly good, and the output is more than acceptable for my simple needs. I chose to install standard, non-rechargeable batteries and have yet to replace them after way over 100 photos. The range of the direct-mode was impressive and the bounce-mode easily illuminates a large room with few, if any, shadows. This was very clearly one of the most valuable additions I have made to my inventory and sincerely have no regrets.

Comment on this review

(1 of 1 customers found this review helpful)

 
5.0

A Very Valuable Addition

By Hazmat

from Chattanooga, TN

Pros

  • Compact
  • Easy to use
  • Economical
  • Effective
  • Good battery life

Cons

  • none

Best Uses

    Comments about Sony Alpha Series DSLR Flash With Bounce Guide #20:

    This flash exceeded my expectations and added new dimensions to my capabilities. Battery life is surprisingly good, and the output is more than acceptable for my simple needs.

    Comment on this review

    (0 of 1 customers found this review helpful)

     
    3.0

    I got the flash in a ...

    By MeredithGrace

    from MA

    Pros

    • very small. great flash.

    Cons

    • the flash dies all the time.

    Best Uses

      Comments about Sony Alpha Series DSLR Flash With Bounce Guide #20:

      I got the flash in a camera bundle, so it was very cheap. It works very well as far as the lighting goes. It's the only flash I have, other than the built-in one. It takes 3 AAA batteries. I can take about ten pictures with brand new batteries before I have to replace them.

      Comment on this review

      (2 of 2 customers found this review helpful)

       
      5.0

      : HVL-F20AM for DSLR-a900

      By Mrcbro

      from Austin,Texas

      Pros

      • and more easy for bouncing.
      • easy as fill flash
      • Small
      • Smart

      Cons

      • I hate batteries.
      • It depends of who is using it

      Best Uses

        Comments about Sony Alpha Series DSLR Flash With Bounce Guide #20:

        I bougth today this flash to be able to fire my othe two flashes, cheap versus the HVL-F58AM that was the only one that was able to trigger the wireless flashes geature of alpha 900, sometimes thsi companies abuses of us with its prices. It works with my HVL-F36AM and HVL-F42AM flashes on wireless mode. I like more the HVL-F42AM, it has a better range and better features, and is smarter than the HVL-F36AM, and you can find HVL-F42AM cheaper than any other sony flash, I can't afford the HVL-F58AM for over $500.00, prices so ridiculus. HVL-F20AM flash at 60 at 2.8 with no problems.

        Comment on this review

        (10 of 10 customers found this review helpful)

         
        4.0

        Great Value for money

        By Jaffrey

        from Falls Church, VA

        Comments about Sony Alpha Series DSLR Flash With Bounce Guide #20:

        I have an A300 with the Zeiss 16-80DT Zoom lens. Problem is that the built in flash leaves a shadow for close distance shots and it isn't effective for long distance. Basically, poor design since the flash doesn't sit high enough from the body. This on the other hand is an excellent little flash if you don't want additional weight and bulk to carry around. I have this flash mounted permanently on my camera. It folds nicely. So much so that I don't use the case this flash came with ever. In terms of performance, it easily out performs ANY built in flash I have ever used and it represents excellent value for money.

        Comment on this review

         
        4.0

        Great Value for money

        By Jaffrey

        from Falls Church, VA

        Pros

        • Design
        • Footprint
        • long battery life with lithium AAA
        • Weight

        Cons

        • Design flaw in A300 built in flash means you MUST have an external flash

        Best Uses

          Comments about Sony Alpha Series DSLR Flash With Bounce Guide #20:

          I have an A300 with the Zeiss 16-80DT Zoom lens. Problem is that the built in flash leaves a shadow for close distance shots and it isn't effective for long distance. Basically, poor design since the flash doesn't sit high enough from the body.

          Comment on this review

           
          5.0

          Great budget flash

          By Ngumeister

          from Herndon, VA

          Pros

          • Better than on camera flash
          • Great bounce
          • Reasonable cost

          Cons

          • running on AAA

          Best Uses

            Comments about Sony Alpha Series DSLR Flash With Bounce Guide #20:

            I had just bought the 50mm 1.8 prime lens from sony, and decided it was time to take a step and pick up a flash too. I'm glad I did, this flash compliments the lens very well. I sometimes use this flash with Continuous shutter, and at 5fps I can get off 2-3 flashes before it has to "recharge." being able to change to a point flash to a bounce flash really helps too. There are sometimes when I use this flash, and it just doesn't have that extra Umph to do what I want it to do (different lighting situations) so I'm a bit dissapointed with that. but overall I'm very happy with the new add on to my camera.

            Comment on this review

             
            5.0

            Great little flash

            By Anonymous

            from Waukesha, WI

            Comments about Sony Alpha Series DSLR Flash With Bounce Guide #20:

            What a great little flash. I just received it in the mail and couldn't wait to try it out. The HVL-F20AM is easy to use, very compact and provides great lighting. I like the way it turns on/off just by lifting the flash up.

            Comment on this review

            Displaying reviews 1-10

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            Sony Alpha Series DSLR Flash With Bounce Guide #20

            Sony Alpha Series DSLR Flash With Bounce Guide #20

            Discontinued


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