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Sony 52" BRAVIA XBR10 Series Black LCD Flat Panel HDTV - KDL-52XBR10

Abt Model: KDL52XBR10 | UPC Code: 027242765832
 Discontinued Product This item is no longer available from our website.
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Sony - KDL-52XBR10 - LCD TV
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Full HD 1080p Resolution/ Edge Lit LED Backlight/ 1080p Wireless Transmission/ Motionflow 240Hz/ 1,000,000:1 Dynamic Contrast Ratio/ BRAVIA Internet Video/Widgets/ BRAVIA Engine 3/ 7 HD Inputs/ Xross Media Bar/ Favorites Menu/ BRAVIA Sync Capable/ ENERGY STAR Qualified/Black Finish
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Product Details

Sony 52" BRAVIA XBR10 Series Black LCD Flat Panel HDTV, Model KDL52XBR10

Sony breaks new ground with the Sony® BRAVIA® XBR10-Series Edge Lit LED-based HDTV. Redefining thin, this LCD HDTV features an over 1,000,000 to 1 dynamic contrast level so you can experience exceptional black detail and brilliant whites. And with Motionflow™ 240Hz technology you'll experience unbelievable motion detail and clarity. Internet connectivity allows you to stream thousands of movies, videos, music and more from a wide variety of leading partners like Netflix, YouTube and Slacker.

Key Features:

Say Goodbye to Component Clutter
Thanks to the supplied BRAVIA 1080p Wireless media box, you can place your XBR10 on the wall and keep your video components where they belong—out of sight. The media box allows you to wirelessly transmit high-definition 1080p quality video and audio to the TV, so you can keep your components inside a cabinet and still control them with ease.
Flat Panel, Redefined
Featuring an Edge Lit LED backlight, the BRAVIA XBR10 is the thinnest HD television Sony has yet to produce. Designed to deliver unbelievable blacks and brilliant whites, this HDTV also boasts an unbelievably slim form factor and an amazing 1,000,000:1 dynamic contrast ratio which will leave you wondering if the view is nicer with the TV on or off.
Watch Fast Action at Full Speed
Your fast-paced movies, sports and games have never looked clearer thanks to Motionflow™ 240Hz refresh rate. Our most advanced motion processing technology to date delivers an unbelievably smooth, crisp and fluid picture.
Endless Entertainment
Enjoy free, premium on-demand entertainment directly to your HDTV. Using your in-home broadband connection and BRAVIA HDTV remote control, you can access online content from an ever-growing list of leading providers including Netflix (coming in Fall 2009), Slacker® Radio, YouTube™, Sports Illustrated, Sony Pictures, Sony Music and
Personalize Your Viewing Experience
Stay in touch with the world and access the latest news, weather, sports, entertainment and more at the touch of a button with BRAVIA Internet Widgets. These small application widgets are located on TV's display and can be positioned to your liking.
Incredible Full HD Picture Quality
From the moment you turn on this XBR10, you'll notice a sharper, more vibrant picture. With BRAVIA Engine™ 3 fully digital video processor, this TV produces breathtaking picture quality with reduced visual noise, enhanced color and overall image detail even on 1080p sources such as PlayStation®3 systems and Blu-ray Disc™ players.


  • 16:9 Full HD 1080p Resolution Panel (1920x1080) : 16:9 Full HD 1080p resolution panel (1920x1080) accepts any high definition video signal and renders it with optimum resolution, so you can take full advantage of Blu-ray Disc™ players and Sony® PlayStation®3 entertainment systems that can deliver 1080p content.

  • Edge Lit LED backlight : Allows for a sleek and slender form factor, and creates an amazing, pver 1,000,000:1 dynamic contrast ratio.

  • Bravia 1080 Wireless : Separate Monitor and Media Box allow for line of sight transmission of HD quality video and audio, so you can keep your components inside a cabinet or other storage area, and control them with ease. Now you can enjoy the beauty of your edge-lit LCD without the clutter of home video components in the picture. 6

  • Motionflow™ 240Hz technology : Motionflow™ 240Hz technology is Sony's highest level of motion detail and clarity so you enjoy unprecedented motion detail in sports, movies and games. Motionflow 240Hz technology quadruples the frame rate from the normal 60Hz, resulting in a crisp fluid motion and a natural, realistic viewing experience.

  • BRAVIA™ Internet Video : With BRAVIA Internet Video you can enjoy select premium and free on-demand entertainment directly to your HDTV. Use your in-home broadband connection and the BRAVIA HDTV remote control to access online video, music, and more content from over 20 providers including Amazon Video On Demand, YouTube™, Sports Illustrated, Sony Pictures, Sony Music, Slacker and

  • BRAVIA® Internet Widgets : Personalize your viewing experience by selecting, positioning, and resizing widgets on your BRAVIA HDTV display. BRAVIA Internet Widgets are small applications that can be accessed with the touch of one button providing you with the latest in news, weather, stock info, and much more on your BRAVIA XBR10-Series.8

  • BRAVIA Engine™ 3 fully digital video processor : BRAVIA Engine 3 is the newest fully digital video processor from Sony. It uses a collection of enhanced algorithms to significantly reduce noise, enhance overall image detail, and optimize contrast so every scene produces sharp, vibrant, life-like images.

  • USB with photos, music, and video : Connect your compatible camera, USB-enabled MP3 player, or USB storage device directly to the HDTV's USB input to view photos on the big screen or listen to music. BRAVIA® XBR10-Series HDTVs also include MPEG2 video file support, so you can go straight from shooting video to screening it over USB.

  • DLNA® support for photos, music, and video : Compliance with DLNA® (Digital Living Network Alliance) allows BRAVIA® XBR10-Series HDTVs to access digital photos, music, and video from DLNA-enabled PCs and other devices, so you can enjoy your memories with friends and family in the comfort of your living room instead of crowding around a PC.

  • Networked TV Guide® Interactive Program Guide : Sony has integrated the TV Guide Interactive Program Guide5 into the exclusive xross media bar™ user interface to deliver regularly updated program listings via your existing internet connection. ⊃

  • HD input x 7 : Get versatile HD connection options with seven HD inputs. Four HDMI™ inputs (up to 1080/60p capable) let you connect a Sony® PlayStation®3 entertainment system, Blu-ray Disc™ player or any other HDMI-capable equipment and get uncompressed digital video and multi-channel digital audio on a single cable per device.9 An HD combo input, which includes HD component and composite inputs,(1080/60i capable) provide added HD-capable connectivity, and a PC input (HD-15 pin) offers the added versatility of using your HDTV as a computer monitor. ³

  • xross media bar™ menu navigation : The award-winning Sony® xross media bar user interface allows you easily navigate through your favorite photos, music, channels, and connected devices.

  • Favorites Menu function : The Favorites Menu function makes it easy to quickly access your favorite channels and frequently used video inputs.

  • BRAVIA® Sync™ capable : BRAVIA Sync capability combines the one-touch access and control functionality of BRAVIA Theatre Sync™ with the ability to control HDMI CEC-enabled Sony® Handycam® camcorders and Cybershot® digital still cameras using the TV's remote and an on-screen display. ²

  • Scene Select lets you easily manage your settings : Scene Select makes choosing the appropriate settings for the best HDTV experience easier than ever. Scene Select packages different picture and audio settings based on the type of content you want to view. For example, the "Sports" package configures the perfect picture and audio settings to make you feel like you're right in the stadium. Other packages include "Cinema," "Photo," "Game," and "Music."

  • ATSC™/NTSC tuner with QAM : A built-in ATSC/NTSC tuner with QAM delivers over-the-air digital TV and unencrypted HDTV broadcast signals, as well as traditional analog TV broadcasts.

  • Exceeds Energy Star 3.0 Guidelines : Sony® XBR-series HDTVs exceed Energy Star 3.0 guidelines for energy efficiency. In addition, they incorporate advanced power saving features such as Light Sensor® technology that adjusts backlight intensity based on ambient room lighting conditions and Dynamic Backlight Control that adjusts backlight intensity based on the brightness of the image on the screen.



  • Audio Power Output : 20W (10W x2)
  • Speaker Configuration : Invisible Speaker Box + Tweeter
  • Speakers (Total) : 4

Audio Features

  • 5.1 Channel Audio Out : Yes
  • 5.1ch Through Out (Handycam) : Yes
  • Alternate Audio (Digital) : Yes
  • Audio Out : Variable/Fixed
  • Auto Mute (on no signal) : Yes
  • Auto SAP : Yes
  • Digital Amplifier : Standard
  • Dolby® : Dolby® Digital
  • Sony Original Surround : S-Force
  • Sound Booster : Yes
  • Sound Mode : Dynamic, Standard, Clear Voice, Custom
  • SteadySound® Automatic Volume Control : Yes
  • Stereo System : MTS
  • Surround Effect : Sports, Music, Cinema, Game
  • Voice Zoom : Yes

Convenience Features

  • Auto Photo Mode : Yes (DLNA, USB)
  • Auto Picture Setting w/ HDMI™ : Game, Graphics, Photo, Cinema
  • BRAVIA® Sync™ : Yes
  • BRAVIA® Sync™ Menu Button : Yes (on Remote Control)
  • Channel Block (with password) : Yes
  • Channel Jump : Yes
  • Channel Labels : Yes
  • Channel Surf : Yes
  • Control for HDMI™ (HDMI™ CEC) : Yes
  • Edit Channel Labels : Yes
  • Favorite Channel : Yes
  • Favorites Menu : Graphic
  • ID-1 Detection : Yes
  • Info Banner : TV Guide on Screen, PSIP, XDS
  • Input Skip : Automatic
  • Internet Radio : Yes
  • Label Inputs : Yes
  • Multiple Language Display : English, French, Spanish
  • New Theatre Mode with surround : Yes
  • On-Screen Clock : Yes
  • On-Screen Display for External Input : Yes
  • On-Screen Operating Instructions : Yes
  • On/Off Timer : Yes
  • Parental Control : Yes
  • Picture Adjustments Lock : Yes
  • Program Block : Yes
  • Scene Select : Cinema, Sports, Photo, Music, Game, Graphics, General, Auto
  • Show/Hide Channels : Yes
  • Sleep Timer : Yes
  • Start Up BRAVIA® Logo Display : Yes
  • TV Guide On-Screen : Yes(Gemstar ver.10)
  • Theatre Mode (Theatre Button) : Yes
  • Theatre Mode with Cinema Surround : Yes
  • USB Application(s) : Music Player (mp3), Photo Viewer (jpeg), Video Player (mpeg2 TS)
  • White Balance : RGB Gain/Bias


  • Aspect Ratio : 16:9
  • Color Range (u'v') : 92%
  • Color Range (xy) : 75%
  • Display Resolution : 1920 x 1080p (Full HD)
  • Dynamic Contrast Ratio : Over 1,000,000:1
  • On-Screen Contrast Ratio : 4000:1
  • Panel Bit : 10-bit
  • Screen Size (measured diagonally) : 52"
  • Viewing Angle (Right/Left) : 178° (89/89)
  • Viewing Angle (Up/Down) : 178° (89/89)

Display Features

  • Backlight Type : White LED
  • Display Device : LCD

Energy Saving & Efficiency

  • Backlight Off Mode : Yes
  • Dynamic Backlight Control : Yes
  • Eco Settings : Yes
  • Energy Star® compliant : Meets Energy Star® Version 3.0
  • Estimated Annual Energy Consumption (kWh) : 426kWh
  • Idle TV Standby : Yes
  • LightSensor™ Technology : Yes
  • PC Power Management : Yes
  • Power Consumption (On Mode) for Energy Star : 230.7Wh
  • Power Consumption (Standby Mode) for Energy Star : 0.75W
  • Power Saving Modes : Yes


  • Television Type : Flat Panel LCD HDTV

General Features

  • Closed Captions (CC) : Analog, Digital
  • Demo Mode : Yes
  • Finish (Surface Color) : Black
  • On-Screen Display : 3D XMB
  • Touch Sensor : Yes(Monitor)

Inputs and Outputs

  • AC Power Input : 2 (Rear: Monitor & Media Box)
  • Analog Audio Input(s) (Total) : 5 (Media Box)
  • Analog Audio Input(s) for HDMI™ : 1 (Rear) (Media Box)
  • Audio Out : 1 (Rear) (Media Box)
  • Component Video (Y/Pb/Pr) Input(s) : 2:Rear (1 common terminal w/composite) (Media Box)
  • Composite Video Input(s) : 2 (1:Front, 1:Rear common terminal w/compornent) (Media Box)
  • Digital Audio Output(s) : Optical Digital Output - 1 (Rear) (Media Box)
  • Ethernet Connection(s) : 1 (Rear) (Media Box)
  • HDMI™ Connection(s) (Total) : 4 (1 Front/3 Rear) (Media Box)
  • HDMI™ PC Input : Yes (Media Box)
  • PC In (D-Sub) + Audio In (Stereo Mini) : 1 (Rear) see owner's manual for supported timings (Media Box)
  • RF Connection Input(s) : 1 (Rear) (Media Box)
  • RS-232C Input(s) : Yes (Media Box)
  • USB 1.1 : 2 (Media Box Rear) for Service only, (Monitor Rear) for Service only
  • USB 2.0 : 1 (Front) (Media Box)


  • HD Indicator : Yes(Monitor:Amber)

Network Features

  • BRAVIA® Internet Video : Yes
  • BRAVIA® Internet Widgets : Yes
  • DLNA : Client (Photo), Client (Music), Client (Video), Renderer (Photo), Renderer (Music), Renderer (Video)


  • Power Consumption (in Operation) max. : 248W (Media Box & Monitor)
  • Power Consumption (in Standby) : 0.75W (Media Box & Monitor)
  • Power Requirements (frequency) : 60Hz
  • Power Requirements (voltage) : AC 120

Recycled & Recyclable Materials

  • Packaging Materials : Recycled Cardboard
  • Printed Materials : Recycled Paper
  • Product Materials : Recycled Plastic

Regulation and Standard Compliance

  • VESA® Hole Spacing Compatible : Yes

Service and Warranty Information

  • Limited Warranty Term : 18 Months Labor / 18 Months Parts
  • Online Instruction Manual (Reference Book) : Yes

TV System

  • Channel Coverage : VHF: 2-13 UHF: 14-69 CATV (analog): 1-135 CATV (digital) : 1-135
  • Color System : NTSC 3.58
  • Number of Tuners (Analog) : 1
  • Number of Tuners (Digital) : 1(Hybrid)
  • TV System (Analog) : M
  • TV System (Digital) : ATSC
  • Tuner (Cable) : Clear QAM
  • Tuner (Terrestrial) : ATSC Tuner, NTSC Tuner


  • Video Signal : 480/60i, 480/60p, 720/60p, 1080/60i, 1080/60p (HDMI™ / Component), 1080/24p (HDMI™ only)

Video Features

  • 24p True Cinema™ Technology : Yes
  • 3D Comb Filter : Yes
  • 4:3 Default : Yes
  • Advanced Contrast Enhancer (ACE) : Yes
  • Auto Wide : Yes
  • CineMotion® Reverse 3:2 Pulldown Technology : Yes
  • Deep Color : Yes
  • Game Mode : Yes
  • MPEG Noise Reduction : Yes
  • Motionflow™ Technology : 240Hz
  • PhotoTV HD : Yes (HDMI™ / Component)
  • Picture Mode : Vivid, Standard, Custom, Cinema, Sports, Game, Graphics, Photo-Vivid, Photo-Standard, Photo-Original, Photo-Custom
  • Video Processing : BRAVIA Engine 3™ Technology
  • Wide Mode : Wide Zoom, Normal, Full (Full1-2 for PC), H Stretch, Zoom
Supplied Accessories
  • Remote Control (RM-YD029)
  • Batteries (Type AA x2)
  • AC Power Cord (Separate)
  • Screws (Screws for Stand)
  • Operating Instructions
  • Quick Setup Guide
  • Warranty Card
  • Table Top Stand (Separate, Assembly Required)

Approximate Dimensions:

  • With Pedestal
    • Height: 33-1/4"
    • Width: 50-1/8"
    • Depth: 12-5/8"
  • Without Pedestal
    • Height: 31-1/2"
    • Width: 50-1/8"
    • Depth: 2-3/8"

Approximate Weight:

  • With Pedestal: 71.4 lbs
  • Without Pedestal: 62.2 lbs
  • Shipping: 83 lbs

Warranty Information:

  • Manufacturers Warranty (Authorized Online Retailer):
    • Limited Warranty Term : 18 Months Labor / 18 Months Parts


  1. Video quality and picture size will vary depending on your broadband connection speed (we recommend at least 2.5Mbps and 10Mbps for HD content) and the content itself. Select content provided and subject to change. Premium content may require additional fees and/or PC registration.
  2. Works with other BRAVIA® Sync™ or Theatre Sync™ labeled home audio/video products when connected via HDMI.
  3. High definition viewing is limited to resolutions supported by both the PC and the Sony TV. See Sony TV user's manual and PC documentation for the supported resolutions.
  4. See product specifications for power consumption details.
  5. Distance will vary depending upon environmental conditions
  6. Latency is 3ms, which is well below human perception. Maximum range is 10 meters, and depends on environment.
  7. A home network and DLNA compliant PC or server are required
  8. Availability may vary by geographic area.
  9. HDMI™ cables required (sold separately).
Need Accessories?
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Screen Care Screen Care
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More reasons to buy the Sony KDL-52XBR10 from Abt Electronics
  • is an authorized dealer (Learn More).
  • The Sony KDL-52XBR10 is Brand New.
  • The Sony KDL-52XBR10 Ships in a Factory Sealed Box.
Television TypeLCD
Screen Size (inches)52"
Aspect Ratio16:9
Resolution1920x1080p (Full HD)
Number of Speakers4
Speaker Power20W (10W x2)
Number of HDMI Inputs7
Number of USB PortsYes
Built-in-TunerYes, ATSC™/NTSC tuner with QAM
Input Connectors7 HDMI, USB, Component Video, Digital Audio Output, Ethernet , RF Connection
Output ConnectorsDigital Audio Output
Width (inches)50.125" With Pedestal or Without Pedestal
Height (inches)33.25" With Pedestal, 31.5" Without Pedestal
Panel Depth (inches)12.63" With Pedestal, 2.38" Without Pedestal


Surge Protectors
Surge Protectors
Protect your investment by using one of our guaranteed reliable surge protectors.
Leviton White Surge Protected Receptacle
In Stock
$ 49.00
Installers Choice-ICCB10
Installers Choice Surge Protected Outlets
Available For Delivery 7 To 14 Days
$ 139.00
Installers Choice-ICCB12
Installers Choice 12" x 12" Recessed Wallbox
In Stock
$ 159.00
Panamax Black Home Theater Surge Protector
In Stock
$ 179.95
Panamax 2-Outlet Grey Multi-Use Surge Protector
In Stock
$ 44.95
Panamax Powermax 8 Series 8 Outlet Surge Protector
In Stock
$ 59.95
HDMI Cables
HDMI Cables
Experience a true digital quality transmission.
AudioQuest Pearl 2M HDMI Cable
In Stock
$ 38.75
AudioQuest Indulgence Series Pearl 3 Meter (9.8 Feet) HDMI Cable
In Stock
$ 48.75
Screen Care
Screen Care
Protect your screen while removing dust and dirt.
Bayes Screen and Monitor Cleaner with Cloth
In Stock
$ 9.99
Computer Speakers
Computer Speakers
Choose the Computer Speakers that best fits your requirements.
Audioengine A5+ Powered Black Desktop Speakers
In Stock
$ 399.00
TV Mount Accessories
TV Mount Accessories
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Sanus Flat Panel Anti-Tip Strap
In Stock
$ 19.00
Check here if you only want to add the selected accessories
to the cart and click the "add to cart" button for this item.


by PowerReviews
Sony 52" BRAVIA XBR10 Series Black LCD Flat Panel HDTV

(based on 130 reviews)

Ratings Distribution

  • 5 Stars



  • 4 Stars



  • 3 Stars



  • 2 Stars



  • 1 Stars




of respondents would recommend this to a friend.


  • Great picture quality (10)
  • Features (3)
  • Great picture (3)
  • Lightweight (3)
  • Picture (3)


No Cons

Best Uses

No Best Uses

Most Liked Positive Review


Excellent HDTV

Just received this new Sony KDL-55NX810 and it is everything Sony claims it to be. Absolutely the best picture I have seen in a LCD TV and better than my 3 yr old...Read complete review

Just received this new Sony KDL-55NX810 and it is everything Sony claims it to be. Absolutely the best picture I have seen in a LCD TV and better than my 3 yr old 46XBR4 that had the fluorescent backlighting. This NX has a dynamic(local dimming) edge lit LED, and the contrast and blacks are excellent. I coupled this NX810 with Sony's new Blu-Ray S770, and the picture is stunning, as good or better than any LCD TV I have owned (all Sony).


Most Liked Negative Review


65", XBR HX929

Purchased and installed on 11 Nov 2011. Picture quality was the same as on the Panasonic and LG TVs. Had Verizon verify the FiOS service and Set Top Box were working correctly. Verizon...Read complete review

Purchased and installed on 11 Nov 2011. Picture quality was the same as on the Panasonic and LG TVs. Had Verizon verify the FiOS service and Set Top Box were working correctly. Verizon sent out another Set Top Box and TV-to-Set Top Box cable, just to make sure, and the TV had the same average picture quality. Called Sony Tech Support, however since the TV was not "broken" no support would be provided. The Sony larger screen does not provide better picture quality, just larger. If you want a large screen, other TVs have the same quality picture at a better price. Also, there is no "paper manual" and a paper manual cannot be downloaded from the Sony Web site. The TV owner's manual is displayed on the TV by pressing the iManual button. The problem is when the iManual displayed on the TV and has several "steps" such as go to "Main, Settings, Input, ..." as soon as you go the Main Menu, the iManual display is gone, so you either have to remember all the steps or write down the steps. Not satisfied with the 65" XBR HX929.

Reviewed by 130 customers

Displaying reviews 1-10

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Comments about Sony 52" BRAVIA XBR10 Series Black LCD Flat Panel HDTV:

From a 'monitor' stand point this thing is awesome. The picture quality, out of the box, is dead on accurate. From a TV stand point #receiving over-the-air terrestrial signals# this product come up way short. TV channel favorites is buried deep in the menu structure, no quick access from the remote. The system requires boot time, so don't wait till the last minute to watch your favorite show. Plan on two to three minutes for the system to stabilize and give you control. From a streaming stand point this product comes up short again. The lack of onboard memory leaves the streaming-video quality at the mercy of your internet connection. Pauses and pixilation is the norm with U-Verse maximum speed. Streaming through my PS3 to this as a monitor is awesome. # It has memory which will buffer streaming delays. #

(2 of 2 customers found this review helpful)


Super Deal


from miami beach

Comments about Sony 52" BRAVIA XBR10 Series Black LCD Flat Panel HDTV:

Just a fantastic picture

(14 of 15 customers found this review helpful)


The best in class Feb 2013


from Hong Kong

Comments about Sony 52" BRAVIA XBR10 Series Black LCD Flat Panel HDTV:

A large investment - yes. But like any large investment, the last thing you want is to ask after a few weeks - "Maybe i should have paid more for a better one". This is something which is going to last years until the 4K TV is standard and we have sources recorded in 4K, non of this artificial interpolated nonsense. Plus the cost of 4K TV is going to waaay too high - if available in 55" that is. By the time 4K TV is popular the technology of 4K now will be very dated. Like many others, i looked at the HX850 55"..looks excellent and was top of the list for me. But in the showroom there was a HX950, i auditioned both from the same source and it was obvious why the premium. The contrast is just so much better in dim scenes, if you watch movies on blueray/dvd and appreciate details then the HX950 delivers the "cream" - like froth on your expresso :-) It's like listening to standard headphones and moving on to audiophile headphones - you don't know what you are missing until you experienced it! The competitors also do very good top end (similar to HX850)..but HX950 still is king for me anyway. People who say blooming problems etc..check out some forums where experts has the settings tuned to perfection after hours/days of experimenting - plus i do not look at the white logo of a spinning object all day long. 3D was admittedly not the best of the crop - off horizontal did show some flaws and flickers. The depth of the 3D was improved by some contrast settings (dedicated forums..) t But considering i have only four 3D movies in blueray - it was not a killer for me. If you want the best, feel sexy and proud to own a sexy TV + willing to play around and research the best settings - this is for you. Be the envy of your friends - get the HX950 or be the envier of your friend who owns the HX950.

(24 of 27 customers found this review helpful)


The *Best* LED TV ever made


from New Hampshire

Comments about Sony 52" BRAVIA XBR10 Series Black LCD Flat Panel HDTV:

This is the best LED TV ever made. I work in a big box store and sell TV's all day. This XBR HX 950 and the Panasonic VT50 are the best TV's on the market. This TV is beyond any other LED, even LED's that are much more expensive. It looks better than all the plasma's I have seen, other than the VT50 series. Personally I think that the HX950 produces better colors and deeper blacks than the VT50, but to each his/her own. SONY is the only company that has created an LED TV that looks like a plasma! This was always thought to be impossible! I finally purchased this TV after selling it for a few months. I'm thoroughly impressed, and I hope Sony will continue to prove that they are still the best.

(2 of 2 customers found this review helpful)


Excellent TV


from Collierville, TN

Comments about Sony 52" BRAVIA XBR10 Series Black LCD Flat Panel HDTV:

We got this tv to replace a projection tv that was dying. Both the old set and this set were 55 inch 1080P tvs, but the picture quality of the HX850 blows the old tv away. The colors are more vibrant the blacks are extremely deep. We do not use the streaming services very often, but we have not experienced any problems the few times we have. I love the way the tv and my Sony Blu-ray integrate, the input switches to the Blu-ray when the device is powered on and returns to it's original setting when the unit is turned off!

(24 of 29 customers found this review helpful)


Exceptional Quality


from Savannah, GA

Comments about Sony 52" BRAVIA XBR10 Series Black LCD Flat Panel HDTV:

I purchased this TV from Sony early October and have been very pleased since. Over all quality and experience have been outstanding. There are some issues with the boot up time of certain applications. It would be nice for the kids to just press the Netflix button on the remote and begin watching after turning it on but it takes several minutes to begin working. The menues are a bit convoluted at times, it was not intuitive at all to find where to turn off Overscan. [Home Menu > Settings > Picture and Display > Screen > Auto Display Area “Off� > Display Area “Full Pixel. Thats right, not in options > picture adjustments...] There is a bit of tweaking you will need to do to get the picture perfect, this is due to the local-dimming I think but well worth the effort. Changing the LED Dynamic Control setting to Low will help a great deal with the "Halos" you will see people mention. If you are shopping around do not make the mistake of comparing this TV to anything less than local-dimming. If picture quality is your goal then you will need to pay more for it...

(38 of 42 customers found this review helpful)




from Massachusetts

Comments about Sony 52" BRAVIA XBR10 Series Black LCD Flat Panel HDTV:

This TV preformed flawlessly right out of the box! Wireless set was a snap. Sports and action movies are incredible to watch with real life color and amazing detail. Friends who stop over are very impressed with the picture quality. What a difference full array LED makes. I did a lot of homework and comparisons before making this purchase and I am completely satisfied with Sony and this tv.

(8 of 14 customers found this review helpful)


burned bright spots on TV permanently


from Los Angeles

Comments about Sony 52" BRAVIA XBR10 Series Black LCD Flat Panel HDTV:

I can show you a picture. But you can look for one on the internet I'm even thinking of returning it and getting a different brand unless they fix it or give me a new one without this defect.

(8 of 13 customers found this review helpful)


Its not greater than other TV's in the market.


from Shirley, NY

Comments about Sony 52" BRAVIA XBR10 Series Black LCD Flat Panel HDTV:

I bought this TV about a month ago. It looks very nice but works horrible. Every time I power it on it takes two minutes to get it going even to change a channel or input source. Its harder to go on the apps or any online related think once you power it it takes about 3 to 4 minutes. Web browser is horrible. You can not navigate the browser with the remote and they dont sell any wireless keyboard or mouse for it. I would not recommend this smart tv.

(1 of 1 customers found this review helpful)


Quality is amazing, support not so much...


from Florida

Comments about Sony 52" BRAVIA XBR10 Series Black LCD Flat Panel HDTV:

I have long been a supporter and user of Sony AV (& TV) Products. I have this TV hooked up to a Sony STR_DA3500ES. It knows when the TV and stereo are both on (connecting via HDMI) and detects remote audio connection disabling the internal speakers. I had a calibration issue with the set and, luckily, was able to resolve it myself, updating the software in the set and its input selection. However, the support people are another matter. I downgrade the overall ratings due to their stupidity (online assistance/chat) and lack of phone support (waited on the phone for 30 minutes before giving in to online chatting). Too bad.

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Sony 52" BRAVIA XBR10 Series Black LCD Flat Panel HDTV

Sony 52" BRAVIA XBR10 Series Black LCD Flat Panel HDTV


Delivery is subject to reasonable access to the area without damaging the purchaser's property or the product, or jeopardizing the safety of the delivery personnel.

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