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70 Chicago Personal Brands

June 2012

70 Chicago Personal Brands

Name dropping the who's who of Chicago

They’re known by name. Many of them are known simply by first or last name. These women and men are true personal brands: individuals who are recognized and have built their brand far beyond a single product or deed. Rather, they’re known for what they represent and are endemic to Chicago parlance.

In compiling this list, we eliminated two professions from the mix. Politicians, for obvious reasons, and athletes, save for one notable exception, Michael Jordan, who has extended his brand far beyond his basketball legacy. Also not eligible: Those whose businesses are no longer based in Chicago. Sorry, Oprah.

A note: if you read through this list and are unable to place more than a few of these familiar monikers, it might be time to brush up on your reading.

The Abt Family Corri McFadden
Grant Achatz The McCaskey Family
Lindsay Avner The Melman Family
Jimmy Bannos Mary Mitchell
Rick Bayless Ina Pinkney
The Bluhm Family The Ponce Family
Roe Conn Abra Prentice Wilkin
Sister Rosemary Connelly The Pritzker Family
The Crown Family The Crown Family
Billy Dec Hedy Ratner
Grant DePorter Jerry Reinsdorf
Richard Driehaus The Ricketts Family
The Duchossois Family Richard Roeper
Roger Ebert Roger Ebert
Graham Elliot John Rogers
Stella Foster The Sage Family
Ikram Goldman Manny Sanchez
Christie Hefner Terry Savage
Mellody Hobson Alpana Singh
Charles Ifergan Tom Skilling
Stephanie Izard Victor Skrebneski
Linda Johnson Rice Art Smith
Candace Jordan Lovie Smith
Michael Jordan The Smithe Family
Jim Karas Michael Sneed
John Kass Seattle Sutton
Tom Kehoe Diane Swonk
Tiffani Kim Dawn Turner Trice
Margie Korshak Mario Tricoci
Bill Kurtis Charlie Trotter
Lucien Lagrange Laura Washington
The Lurie Family Rocky Wirtz
Tony Mantuano Bernarda Wong
Bob Mariano Sam Zell
Carol Marin Bill Zwecker

TCW compiled this list with the intent of limiting the number to 70. We are only too aware that some names were overlooked, but it certainly was not our intent.


Copyright © 2012 Today's Chicago Woman

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