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LunaTik

LunaTik

One of the beautiful things about this project was that I was able to trust my instincts on design details, materials, vendors and partners. Kickstarter allowed me to ignore the advice of industry experts and pursue a more premium design, which I believe consumers desired. The tremendous response and support gave our start-up instant credibility and allowed me to engage with Apple suppliers to manufacture the aluminum and with premium watch suppliers to produce the strap.

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