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LG 77" C9 4K HDR Smart OLED TV With AI ThinQ - OLED77C9PUB

Quick Specs
  • Screen Size (in) : 77
  • Resolution : 4K
  • Refresh Rate : 120Hz
  • Number of Speakers : 2.2
  • Speaker Power : 40W
  • Number of HDMI Inputs : 4
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Abt Model: OLED77C9P | UPC: 719192629851
In Stock
Your Price: $4,496.99
Regular Price: $6,996.99
Save $2,500.00 through 05/31/2020
Your Shipping Zip Code: 20149
Estimated delivery date Jun 3rd - Jun 10th
This item ships via scheduled delivery. Signature is required.
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  • Free $200 Gift Card W/ Purchase
    Offer ends 05/31/20
    When Purchased Separately: $4,696.99
    Savings: $200.00
    Bundle Price $4,496.99
    We retain the right to cancel or modify this offer at any time without prior notice. Return of qualifying purchase will void the offer and will require an adjustment of the refund amount to reflect the discount given.
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  • Product Overview-

    Key Features

    • 3840 x 2160 Resolution
    • Pixel Level Dimming
    • a9 Gen 2 Intelligent Processor
    • 4K Cinema HDR
    • HDR Dynamic Tone Mapping Pro
    • Object Depth Enhancer
    • Quad Step Noise Reduction
    • Intense Color
    • 4K Upscaler
    • True Color Accuracy Pro
    • ThinQ AI
    • Intelligent Voice Recognition
    • Full Web Browser
    • Dolby Atmos
    • Google Assistant
    • Wi-Fi 802.11ac
    • Black Finish

    LG 77 Inch OLED C9 4K HDR Smart TV With AI ThinQ - OLED77C9PUB

    When it comes to image quality, there really is nothing like the vivid color and picture quality of an OLED screen. And the LG OLED77C9PUB has an exceptional screen even by OLED standards. The key difference between a standard LED TV and an OLED model is the source of light.

    Backlights illuminate standard LED TVs like a flashlight shining through a piece of stained glass. LG OLED TVs, on the other hand, generate light from the pixels themselves. As a result, TVs like this LG 77 inch OLED can create contrast that simply isn't possible with standard LED TVs.

    By turning off the light of an individual pixel, OLEDs produce true blacks that can sit directly next to vibrant colors. With an LED TV, the backlight shining to illuminate colorful pixels will always illuminate the surrounding areas of the screen. Thus, deep blacks and bright colors struggle to exist side by side on LED TVs. These facts of design give OLEDs a huge advantage.

    Standing high among giants, the LG C9 77" Smart OLED TV transforms even low-quality content into striking scenes of beauty. The TV is equipped with LG's powerful α9 Gen 2 intelligent processor. With LG ThinQ AI, it enhances every image, action, and color displayed on the screen, delivering remarkably realistic clarity.

    Although, some content doesn't need to be enhanced. A growing number of content creators use HDR metadata to provide instructions to compatible TVs. This data tells the TV what the optimal brightness and contrast settings are for specific scenes or even individual frames. Different creators use different "languages" to relay this information.

    To make sure you always get the best picture, this LG OLED 77 inch TV is "multilingual." It understands metadata for Dolby Vision, HDR10, and HLG sources. As a result, you'll see your favorite media exactly as the director wanted you to. And with the TV's wide viewing angles, every seat in the house can enjoy the incredible image.

    The LG OLED C9 77" TV improves upon its visual technology with equally impressive audio abilities. The WiSA ready set allows you to pair wireless speakers to the TV for cordless surround sound. Plus, with Dolby Atmos support, you'll hear the action in three dimensions. The roar of planes will fly overhead and ocean waves will gently lap at your feet.

    Bring home the OLED77C9PUB LG OLED TV today to see just how far TV technology has come.


    • Perfect black brings out the darkest details
      Perfect black and infinite contrast bring out shadow detail in the darkest scenes. That's the power of 8.3 million individually lit pixels in LG OLED TVs
    • The brains to make everything look more real
      Images, action and color are brought to new life to instantly enhance picture quality through LG's best 4K processor including 4-step noise reduction — empowered by AI at its core
    • The world's most intelligent TVs
      LG AI TVs are the first with the Google Assistant* and Alexa** built in, using LG ThinQ AI technology to become the center for your smart home
      • *Service limited to certain languages. Some features require 3rd party service subscriptions. **Available via firmware update later in 2019
    • Every viewing is like a gallery showing
      There's thin. Then there's OLED thin. LG OLED TV's individually lit pixels require no backlight — a thing of beauty on the wall or on its premium stand
    • Transform your TV into an entertainment powerhouse
      Advanced image and sound technologies inspired by the cinema optimize picture and sound for a spectacular, more lifelike experience in every scene — it's ultravivid picture and powerful, moving audio that seems to flow all around you*
      • *Dolby Vision is a trademark of Dolby Laboratories. Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories


    Picture (Panel)

    • Display Type: OLED
    • Display Resolution: 4K Ultra HD (3,840 x 2,160)
    • Wide Viewing Angle: Yes
    • Dimming Technology: Pixel Level Dimming

    Picture (Processing)

    • Picture Processor: α9 Gen 2 Intelligent Processor
    • HDR (High Dynamic Range): 4K Cinema HDR (Dolby Vision®, HDR10, HLG), HDR Dynamic Tone Mapping Pro
    • Contrast: Object Depth Enhancer, Ultra Luminance Pro
    • Clarity: Quad Step Noise Reduction, Frequency Based Sharpness Enhancer
    • Color: Intense Color, Billion Rich Colors, Advanced Color Enhancer, True Color Accuracy Pro
    • Resolution Upscaler: 4K Upscaler

    AI TV (Artificial Intelligence)

    • LG ThinQ® AI: Yes
    • Google Assistant: Yes
    • Alexa Built-In: Yes (Available via firmware update)
    • Google Home Compatible: Yes (Google Home device sold separately)
    • Amazon Alexa Compatible: Yes (Amazon Alexa device sold separately)
    • Intelligent Voice Recognition: Yes

    Smart TV

    • Operating System: webOS
    • Magic Remote Control: Yes (Point, Click, Scroll, Voice)
    • Universal Remote Control: Yes (Auto Device Detection)
    • LG Content Store (App Store): Yes
    • Full Web Browser: Yes


    • Speaker System: 2.2 Channel
    • Output Power: 40W (20W Woofer)
    • Dolby Atmos: Yes
    • WiSA Ready: Yes (Separate Dongle Purchase Required)
    • DTS Decoder: DTS-HD
    • Bluetooth Audio Playback: Yes
    • LG Sound Sync: Yes


    • Wi-Fi® Standard: Wi-Fi Certified 802.11ac
    • Bluetooth® Support: Version 5.0
    • IP Control: Yes
    • HDMI-CEC (Simplink): Yes
    • TV Tuner: ATSC, Clear QAM
    • Smart Phone Connectivity: Yes
    • HDMI Input (HDCP 2.2): 4 (1 rear, 3 side)
    • HDMI Audio Return Channel (ARC): eARC (HDMI 2)
    • USB Ports (v 2.0): 3 (1 rear, 2 side)
    • RF Connection Input (Antenna/Cable): 1 (rear)
    • Composite Input (AV): 1 (rear)
    • Ethernet Input: 1 (rear)
    • RS-232C Input (Mini Jack): 1 (rear)
    • Digital Audio Output (Optical): 1 (rear)


    • Power Supply (Voltage, Hz): AC 120V, 50/60Hz
    • Power Consumption: 170W
    • Annual Power Consumption: 313Wh/y
    • Standby Power Consumption: Under 0.5W

    Accessories Included

    • Remote: Magic Remote Included
    • Remote Control Battery: Yes
    • Power Cable: Yes
    • User Manual: Yes
    • E-Manual: Yes

    Approximate Dimensions:

    • Without Stand (WxHxD): 67.8" x 39" x 2.2"
    • With Stand (WxHxD): 67.8" x 41.2" x 10"
    • Stand Width: 46.8"

    Approximate Weight:

    • Without Stand: 65.9 lbs
    • With Stand: 74.5 lbs
    • Shipping: 101.9 lbs

    Warranty Information:

    • Manufacturer Warranty (authorized online retailer): One Year Parts and Labor
    California customers: Proposition 65 WARNING
  • Specifications+
  • Accessories+
  • Guides & Documents+
  • From The Manufacturer+
  • Questions & Answers+


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  • Top notch company to do business with. Delivery was flawless and personnel were excellent.
    April 17, 2020 - Charles M.
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