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LG 77" CX 4K HDR Smart OLED TV With AI ThinQ - OLED77CXPUA

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Quick Specs
  • Screen Size (in) : 77
  • Resolution : 4K
  • Refresh Rate : 120Hz
  • Number of Speakers : 2.2
  • Speaker Power : 40W
  • Number of HDMI Inputs : 4
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Abt Model: OLED77CX | UPC: 719192637177
In Stock
Your Price: $3,296.99
Regular Price: $4,996.99
Save $1,700.00 through 01/31/2021
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Screen Size (in):
  • 48" ($1,499.99)
  • 55" ($1,396.99)
  • 65" ($1,996.99)
  • 77" ($3,296.99)
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  • Product Overview-

    Key Features

    • 3840 x 2160 Resolution
    • Quad Step Noise Reduction
    • Self-Lighting OLED
    • Perfect Black
    • Intense Color
    • OLED Motion Pro
    • a9 Gen3 AI Processor 4K
    • ThinQ AI
    • Dolby Vision IQ & Dolby Atmos
    • OLED Motion Pro
    • G-SYNC Compatible
    • Cinema HDR
    • Built-In Google Assistant, Alexa, Apple Airplay2, And Apple Homekit
    • OLED Surround Sound Mode
    • Bluetooth 5.0
    • AI Upscaling
    • Black Finish

    LG 77" OLED77CXPUA CX 4K HDR Smart OLED TV With AI ThinQ

    Bring home the world’s #1 selling OLED TV. Only OLED pixels emit their own light, allowing for perfect black, intense color and stunning picture. Other TVs pale in comparison. There's LG OLED, then there's everything else.

    Key Features

    • Self-lighting OLED: Perfect Black, Intense Color, Infinite Contrast
    • a9 Gen 3 Processor 4K with AI Picture & AI Sound
    • Dolby Vision IQ and Dolby Atmos
    • webOS + ThinQ AI w/ Magic Remote
    • Gaming: G-SYNC Compatible, FreeSync*, VRR, ALLM


    • Self-lighting OLED
      See how OLED redefines picture quality. Once you’ve seen LG OLED TV with your own eyes, you'll understand. It’s stunning picture that redefines quality. Millions of OLED pixels emit their own light independently and can be completely turned off. This unveils perfect black, over a billion rich colors and infinite contrast. From the gridiron to the iron throne, no detail goes unseen
    • a9 Gen3 AI Processor 4K
      See more of your content in 4K. Just because it wasn't filmed in 4K doesn't mean you can't see it that way. Our most advanced 4K processor uses AI and deep learning to authentically upscale lower resolution content, translating the source to 4K's 8.3+ million pixels. The technology is so good, you might mistake non-4K for true 4K*
      • *Image quality of upscaled content will vary based on the source resolution
    • ThinQ AI
      World's most intelligent TVs. LG ThinQ AI TVs are the only TVs with the Google Assistant and Alexa built-in*. LG ThinQ fully integrates the voice assistants you already use. No need to buy a separate device. Convenience and connected home control are at your command, making it easy to control other smart devices and LG smart products.
      • *Some features require 3rd party subscription or account. Google is a trademark of Google LLC
    • Dolby Vision IQ & Dolby Atmos
      The leading name in cinematic sight and sound. Dolby ups the action, driving their best-in-class HDR format to new cinematic heights. Dolby Vision IQ* automatically adjusts picture settings depending on ambient lighting conditions and content genres. Dolby Atmos® puts you in the middle of the action with multi-dimensional surround sound that seems to flow all around you
      • *Dolby Vision is a trademark of Dolby Laboratories. Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories
      See a director's vision for sound and picture settings. Film buffs can see what directors envisioned. Filmmaker Mode™ is a setting that respects the craft. It translates a director’s cinematic vision to your TV with automatic picture and processor settings and brings true authenticity
      • *FILMMAKER MODE™ logo is a trademark of UHD Alliance, Inc.
    • Unlimited Entertainment
      See more, stream more with LG Channels. LG OLED TVs are bringing more entertainment options than ever. LG Channels deliver free access to over 180 IP streaming channels offering movies, shows, breaking news, sports, comedy and more — integrated alongside over-the-air channels and channel guide
      • *Apple, the Apple logo, and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries. Apple TV+ is a trademark of Apple Inc.
    • Disney+
      Disney+ gives you full access to stream classics, binge on new Originals, or catch the latest movies. With Disney, Pixar, Marvel, Star Wars and more - there's something for everyone
      • *New Disney+ subscribers are eligible for a 7-day free trial. A subscription costs $6.99/month (plus tax, where applicable), and is charged on a recurring monthly basis after the end of your free trial. Cancel anytime. Subject to terms at
    • The Apple TV App
      The home of Apple TV+ and much more. Original shows and movies from Apple TV+. Just the premium channels you want and thousands of movies to buy or rent. It’s personalized and expertly curated, so you’ll discover the best of what’s on. And it’s all in the Apple TV app
      • *Apple, the Apple logo, and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries. Apple TV+ is a trademark of Apple Inc. Watch Apple TV+ with a subscription
    • Who. Where. What.
      Instantly search the names of actors, venues, and even outfits worn on your favorite shows, you can even buy them on the spot, straight from your TV
    • Sports Alert keeps you up to date on your favorite teams
      Sports fans have a new way to stay informed. Sports Alert gives updates on your favorite teams, start times, and scores — even while you're watching other content. Easily switch to games without searching for the channel. NFL, NBA, MLB, NHL, Premier League and more — it's all here
    • OLED Motion Pro
      Fluid motion puts you in the moment. OLED Motion Pro is technology you see, but don't notice. It's our most advanced motion handling for fast movements in sports and action sequences. Kickoff returns look just as smooth at home as from 50-yard line seats, with less stuttering to slow down the big car chase
    • Bluetooth Surround Ready
      Connect Bluetooth® speakers for instant surround sound. Connecting LG Bluetooth speakers for wireless surround sound has never been easier. Connect up to two speakers, including LG XBoom Speakers, for a true surround sound experience – not a wire in sight
      • *Connection with LG speakers is available now. Compatibility with other brand speakers will be available in early 2020 after a software update
    • G-SYNC Compatible
      LG OLED TVs work seamlessly with NVIDIA G-SYNC®. Experience immersive gaming like never before. Only OLED TVs with NVIDIA G-SYNC* compatibility can provide the exceptional picture quality of perfect black and intense colors combined with smooth gameplay to take gaming to new heights
      • **NVIDIA G-SYNC compatible with RTX 20 and GTX 16 graphics card series
      • ***G-SYNC included only in ZX, GX, CX and BX models. FreeSync included in ZX model; software update required for GX, CX and BX models. FreeSync may not be available at the time of purchase of this product
    • HDMI
      Smoother gameplay for the win. A higher frame rate, 48Gbps bandwidth, VRR, ALLM, and eARC with the latest version HDMI support. These latest features allow fast-moving content in higher resolution and smooth, synchronized graphics. It's a more lifelike gaming experience
      • *[email protected], eARC (Enhanced Audio Return Channel), VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode) with HDMI 2.1
    • Low Input Lag & Fast Response Time
      Don't lag behind the competition. Dominate your way to victory with LG OLED TV. With a low input lag and fast 1ms response time, get ready to play in full-force with reduced blurring and added clarity. Feel truly in-game with high-speed motion and gameplay
    • More Immersive HDR Gaming
      Turn up your HDR gaming experience. High Dynamic Range isn't just for movies. HDR gaming drops players right into the action for a new level of immersive gaming. LG has joined some of the biggest developers and tech companies in gaming to ensure the best HDR gaming experience
    • See a work of artistic design
      Perfect lines. Unbelievably thin bezel. Impossibly slim. Flexible by nature. LG OLED TVs are designed, crafted, and engineered to put the spotlight on your content, yet complement your home's interior even when it's turned off


    Picture (Panel)

    • Display Type: OLED
    • Display Resolution: 4K Ultra HD (3,840 x 2,160)
    • Wide Viewing Angle: Yes
    • Dimming Technology: Pixel Level Dimming

    Picture (Processing)

    • Picture Processor: a9 Gen 3 AI Processor 4K
    • Refresh Rate: 120Hz (Native)
    • HDR (High Dynamic Range): Cinema HDR (Dolby Vision®, HDR10, HLG), Dolby Vision IQ, HDR Dynamic Tone Mapping Pro
    • Contrast: Advanced Contrast Enhancer, Face Enhancing, Ultra Luminance Pro
    • Clarity: Quad Step Noise Reduction, Frequency Based Sharpness Enhancer
    • Color: Intense Color, Billion Rich Colors, Advanced Color Enhancer, True Color Accuracy Pro
    • Motion: OLED Motion Pro
    • Resolution Upscaler: AI Upscaling


    • G-SYNC Compatible: Yes
    • FreeSync™: Yes (May not be available at the time of purchase of this product)
    • VRR (Variable Refresh Rate): Yes
    • ALLM (Auto Low Latency Mode): Yes
    • Response Time: >1 ms
    • HGiG: Yes

    AI TV (Artificial Intelligence)

    • LG ThinQ® AI: Yes
    • Google: Google Assistant Built-in "Works with" Google Assistant
    • Alexa: Alexa Built-in "Works with" Alexa
    • Apple: Apple Airplay2, Apple Homekit
    • Intelligent Voice Recognition: Yes
    • Home Dashboard: Yes
    • AI Picture Pro / AI Picture: AI Picture Pro
    • Auto Genre Selection: Yes (SDR/HDR/Dolby HDR)

    Smart TV

    • Operating System: webOS
    • Magic Remote Control: Yes (Point, Click, Scroll, Voice)
    • Universal Remote Control: Yes (Auto Device Detection)
    • LG Channels: Yes
    • LG Content Store (App Store): Yes
    • Full Web Browser: Yes
    • Gallery Mode: Yes
    • Sports Alert: Yes


    • Speaker System: 2.2 Channel
    • Output Power: 40W (20W Woofer)
    • Speaker Direction: Front Firing (Reflector)
    • AI Sound Pro / AI Sound: AI Sound Pro
    • Dolby Atmos: Yes
    • WiSA Ready: Yes (Separate Dongle Purchase Required)
    • Surround Mode: OLED Surround
    • Audio Codec: AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (refer to manual)
    • Bluetooth Surround Ready: Yes
    • LG Sound Sync: Yes


    • Wi-Fi® Standard: Wi-Fi Certified 802.11ac
    • Bluetooth® Support: Version 5.0
    • IP Control: Yes
    • HDMI-CEC (Simplink): Yes
    • TV Tuner: ATSC, Clear QAM
    • Smart Phone Connectivity: Yes


    • HDMI Input (HDCP 2.2): 4 (1 (rear) / 3 (side))
    • HDMI Audio Return Channel (ARC): eARC (HDMI 2)
    • USB Ports (v 2.0): 3 (2 (rear) / 1 (side))
    • RF Connection Input (Antenna/Cable): 1 (rear)
    • Composite Input (AV): 1 (rear, Gender)
    • Ethernet Input: 1 (rear)
    • RS-232C Input (Mini Jack): 1 (rear)
    • Digital Audio Output (Optical): 1 (rear)
    • Headphone Out: 1 (rear)


    • Power Supply (Voltage, Hz): AC 120V, 50/60Hz
    • Standby Power Consumption: Under 0.5W

    Accessories Included

    • Remote: Magic Remote
    • Remote Control Battery: Yes
    • Power Cable: Yes
    • Quick Start Guide: Yes
    • E-Manual: Yes

    Approximate Dimensions

    • Without Stand (WxHxD): 67.8" x 39.1" x 2.2"
    • With Stand (WxHxD): 67.8" x 40.3" x 10.6"
    • Stand Width: 47.2"

    Approximate Weight

    • Without Stand: 58.9 lbs
    • With Stand: 71.9 lbs
    • Shipping: 108.7 lbs

    Warranty Information

    • Manufacturer Warranty (authorized online retailer): One Year Parts and Labor
    California customers: Proposition 65 WARNING
  • Specifications+

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