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Discontinued Product

Sony Cyber-Shot W710 16.1 Megapixel Pink Digital Camera - DSC-W710/P

Abt Model: DSCW710P | UPC Code: 027242862081
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Product Details

Sony Cyber-Shot W710 16.1 Megapixel Pink Digital Camera, Model DSCW710P

Get everything you need to shoot fantastic 16.1MP photos and YouTube™ friendly 720p HD videos1 with this easy-to-use Sony Cyber-shot® DSC-W710 digital camera. Ideal for everyday use, this pocket-sized shooter captures high-resolution images with gorgeous quality. Get close to far-off objects with 5x optical zoom perfect for travel and sports photography. Impress your friends with breathtaking panoramic pictures up to 360°, and take advantage of built-in image stabilization technology for tack-sharp photos and blur-free HD videos1. What's more, you can edit your shots right from the camera with Beauty Effects—adjust skin tones, remove blemishes or even whiten teeth. Your subjects will love it.

Key Features:

  • 16.1 megapixels
  • 5x optical zoom
  • 720p HD Movie mode
  • Creative Picture Effects
  • Beauty Effects
  • Advanced flash
  • 360° Sweep Panorama
  • Optical SteadyShot™ image stabilization


16.1 Megapixel Plus 5x Zoom
A powerful 16.1 megapixel CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 16.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19”) size, or crop your images and still come away with high resolution shots. The 5x zoom Sony® lens helps you get much closer to your subjects.

720p AVI Movie Mode
In 720p AVI movie mode the camera shoots 1280 x 720 high definition movies at 30 fps.¹ Create high quality movies with full use of optical zoom in files small enough to transfer to compatible PC or Mac®computer. Once transferred to your computer and connected to the internet, you can effortlessly upload your media to popular photo and video-sharing websites such as Photobucket® and YouTube™.

Picture Effect for more expressive photos
Picture Effect adds a new level of expression to photos, making ordinary landscapes and portraits come to life by heightening mood and emphasizing certain attributes.

Beauty Effects
Beauty Effects allows edits to skin tones, skin smoothing, shine removal, eye widening, and teeth whitening. Beauty Effects can be combined to further enhance the image.

Advanced Flash illuminates distant subjects
Advanced Flash allows you to shoot bright, beautifully lit photos. The built in flash reaches farther resulting in brighter subjects in dimly lit rooms or outdoors in the evening.

Sweep Panorama™ mode (up to 360°)
Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama™ mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and up to 360° full circle, the camera can take a variety of panoramic shots. Now capturing wide landscapes is as easy as press and sweep.

SteadyShot™ Image Stabilization
SteadyShot® image stabilization compensates for camera shake and helps prevent blur through use of digital processing technologies.

Face Detection technology
Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.

Smile Shutter™ technology
Smile Shutter™ technology captures a smile the moment it happens. Simply press the Smile Shutter™ button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter™ mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.

2.7" (230K dots)Clear Photo™ LCD display
Generous 2.7” (230K dots) Clear Photo™ LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.



  • Camera Type Compact zoom digital camera

Optics / Lens

  • Lens Type Sony
  • Aperture f 3.2-6.5
  • Optical Zoom 5x
  • Digital Zoom 20x
  • Smart Zoom® Technology 10M: Approx.6.3x /5M: Approx.8.8x / VGA: Approx.36x / 2M: (16:9) Approx12x)
  • Focal Length (35mm equivalent) Still 16:9: 30-150mm / Still 4:3: 28-140mm /Movie 4:3: 28-140mm
  • Minimum Focus Distance iAuto:AF(W:Approx.10cm(0.33') to Infinity, T:Approx.100cm(3.28') to Infinity) / Program Auto: AF(W:Approx.10cm(0.33') to Infinity, T:Approx.100cm(3.28') to Infinity)

Focus Control

  • AF Modes Multi Point AF / Center Weighted AF / Tracking Focus / Face Tracking Focus
  • AF Illuminator Auto / Off


  • Flash Modes Auto / Flash On / Long Flash / Slow Synchro / Flash Off / Advanced Flash
  • Flash Coverage ISO Auto: Approx.0.5m - 2.7m(Approx. 1 ft. 7 3/4 in. to 8 ft. 10 1/8 in.)(W) / Approx.0.5m - 1.2 m( 1 ft. 7 3/4 in. to 3 ft. 11 in.)(T), ISO3200: up to Approx.5.5 m(Approx.18 ft.)(W) / Approx.2.5 m(8 ft. 2 in.)(T)


  • Memory Card Slot MS Duo and SD/SDHC compatible
  • SD Output Composite
  • USB Port(s) Multi (AV/USB), Hi-Speed USB (USB2.0)

Imaging Sensor

  • Imaging Sensor 1/2.3" Super HAD CCD Sensor
  • Pixel Gross 16.4MP
  • Effective Picture Resolution 16.1MP


  • Type None

Exposure System

  • Metering Modes Multi Pattern / Center Weighted / Spot
  • Exposure Compensation Plus / Minus 2.0EV, 1 / 3EV step
  • Scene Mode(s) High Sensitivity / Soft snap / Soft Skin / Landscape / Night Portrait / Night Scene / Gourmet / Beach / Snow /Pet mode
  • ISO Auto / 100 / 200 / 400 / 800 / 1600 / 3200
  • White Balance Mode Auto / Daylight / Cloudy / Fluorescent 1 (White Fluorescent Lighting) / Fluorescent 2 (Natural White Fluorescent Lighting) / Fluorescent 3 (Day White Fluorescent Lighting) / Incandescent / Flash

Convenience Features

  • Red-Eye Reduction Auto / On / Off
  • Erase/Protect Erase: Single / Select / Folder, Protect: Single / Select
  • Power Save Mode Standard / Max / Off


  • Media Type optional “Memory Stick Duo” (No movie recording), optional “Memory Stick PRO Duo” (Mark 2 only for movie recording), optional “Memory Stick PRO-HG Duo”, optional SD Memory Card (Class 4 or higher), optional SDHC Memory Card (Class 4 or higher)
  • Still Image Mode JPEG
  • Still Image Max Effective Resolution Approx. 16.1 Megapixels
  • Still Image Size 16:9 16:9mode:12M(4,608 x 2,592) / 2M(1,920 x 1,080)
  • Still Image Size 4:3 4:3mode:16M(4,608 x 3,456) / 10M(3,648 x 2,736) / 5M(2,592 x 1,944) / VGA
  • Panorama Still Image Size 360(11,520 x 1,080) / Wide(7,152 x 1,080/4,912 x 1,920) / Standard(4,912 x 1,080/3,424 x 1,920)
  • Video Format AVI(Motion JPEG)
  • Video Mode 1280x720(1,280x720/30fps) / VGA(640x480/30fps) / QVGA(320x240/30fps)
  • Microphone/Speaker Mono/mono

LCD Display

  • LCD Type 2.7" Clear Photo™ LCD (230K dots)
  • Brightness Control 5 (Bright) / 4 / 3 / 2 / 1 (Dark)
  • Grid Display Yes (Off / On)

Drive System

  • Self-timer Off / 10sec. / 2sec. / portrait1 / portrait2
  • Shutter Speeds iAuto (2" - 1/2000) / Program Auto (2" - 1/2000)
  • Burst Mode Approx 1 fps at 16.1MP (Maximum 100 shots)

Advanced Features

  • Sweep Panorama Sweep Panorama / Sweep Panorama (360)
  • Face Detection 8 Faces
  • Smile Shutter™ technology Yes
  • Image Stabilization SteadyShot™ Image Stabilization
  • In-Camera Editing Trimming / Red Eye Correction / Unsharp Masking
  • Intelligent Auto Yes
  • Tracking Focus Off / Auto
  • Priority Setting (for Face Detection) (Auto / off)
  • Picture Effects Toy camera / Pop Color / Partial color / Soft High-key


  • Battery Type LITHIUM ION NP-BN 3.6V
  • Battery Capacity typical: 2.3Wh (630mAh), minimum: 2.2Wh (600mAh)
  • Power Consumption (in Operation) Approx. 1.1W
  • Power Requirements AC 100V to 240V, 50/60 Hz, 70mAh

In the Box:

  • Battery (NP-BN)
  • Wrist Strap
  • AC Adaptor (ACUP10C)
  • Instruction Manual
  • Multi USB Cable

Approximate Dimensions:

  • Height: 2.25"
  • Width: 3.875"
  • Depth: 0.813"

Approximate Weight:

  • Unit: 0.25 lbs
  • Shipping: 2 lbs

Warranty Information:

  • Manufacturer Warranty (authorized online retailer): One Year Limited


  1. Records in 29 minute segments
  2. Dustproof certified to IEC 60529 IP5X standard, shock-proof certified to MIL-STD-810F Method 516.5-Shock, can operate in temperatures between 14 degrees Fahrenheit (-10 degrees Celsius) and 104-degrees Fahrenheit (40 degrees Celsius).
Key Features
16.1 Megapixels/ 5x Optical Zoom/ 720p HD Movie Mode/ Creative Picture Effects/ Beauty Effects/ Advanced Flash/ 360 Degree Sweep Panorama/ Optical SteadyShot Image Stabilization/ Face Detection And Smile Shutter Technology/ 2.7 Inch LCD Display/ Pink Finish
More reasons to buy the Sony DSC-W710/P from Abt Electronics
  • is an authorized dealer (Learn More).
  • The Sony DSC-W710/P is Brand New.
  • The Sony DSC-W710/P Ships in a Factory Sealed Box.
  • Abt ships this product for free!
TypePoint and Shoot
Effective Pixels16.1 Megapixels
Records VideoYes
Records HD VideoYes
Height (inches)2.25"
Width (inches)3.875"
Depth (inches)0.813"
Optical Zoom5x
Digital Zoom20x
Built-In FlashYes
Focal LengthStill 16:9: 30-150mm / Still 4:3: 28-140mm /Movie 4:3: 28-140mm
Focus ModesMulti Point AF / Center Weighted AF / Tracking Focus / Face Tracking Focus
Image StabilizationYes
LCD Screen Size (inches)2.7"
LCD TypeClear Photo LCD
Red-Eye ReductionYes
Self TimerYes
Self Timer Delay2 / 10 Seconds
Shutter SpeediAuto (2" - 1/2000) / Program Auto (2" - 1/2000)
Storage Media
Power SourceLITHIUM ION NP-BN 3.6V
White BalanceAuto / Daylight / Cloudy / Fluorescent 1 (White Fluorescent Lighting) / Fluorescent 2 (Natural White Fluorescent Lighting) / Fluorescent 3 (Day White Fluorescent Lighting) / Incandescent / Flash
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