JURA E8 Piano White | Commercial featuring Roger Federer EN

The collaboration between JURA and brand ambassador Roger Federer began back in 2006. The communications campaign is now entering a new phase. The message consistently focuses on everything that JURA automatic coffee machines do to perfection: Speciality coffees – freshly ground, not capsuled.

Roger Federer’s robot housekeeper made its first appearance as a protagonist alongside him in a JURA campaign back in 2017. In the latest episode, the robot is really proud of its promising update … but hasn’t reckoned with the perils of opening a standard coffee tin seal. Although grateful for the robot’s help, Roger decides he much prefers his new JURA E8.