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Sony 43-inch BRAVIA 3 LED 4K HDR Google TV - K43S30
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Abt Model: K43S30
UPC: 027242930131
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Quick Specs
Key Features
What We Offer
- Height (in): 24.88
- Width (in): 38
- Depth (in): 10.5
- Screen Size (in): 43
- Resolution: 4K
- Picture Processor: 4K HDR Processor X1
- 4K (3840x2160p) Resolution
- Triluminos Pro
- Dolby Vision and Dolby Atmos
- 4K HDR Processor X1
- 4K X-Reality PRO
- Features for PlayStation 5 -
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Sony K43S30 43-inch BRAVIA 3 LED 4K HDR Google TV
Smart TV for everything you watch
TV just got more exciting with incredibly vibrant picture and easy-to-use smart features. Everything you watch is enhanced with over a billion accurate colors with lifelike clarity and contrast that reveals every detail. Google TV™ brings together movies, shows, and more from across your apps and organizes them just for you.
Key Features
- 4K HDR Processor X1™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- With Triluminos Pro™, see over a billion accurate colors for lifelike picture quality that is vivid and bright.
- Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
- Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more.1
- Easily stream to your TV with support for AirPlay® 2 and Chromecast built-in™.6, 7
- Get movies included with the SONY PICTURES CORE app (formerly BRAVIA CORE).2
- Get a truly cinematic viewing experience with support for4K HDR, Dolby Vision® and Dolby Atmos®.3
- Bring back lost detail and see your content upscaled to near-4K resolution with 4K X-Reality™ PRO.4
- See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR™ technology.
- Our innovative X-Balanced Speaker™, and support for Dolby Atmos®, provides clear natural sound for all your favorite content.
- Pair BRAVIA TV with compatible Sony soundbars for the ultimate cinema-like experience at home.
- Take your PS5® gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming.8
- Game Menu puts all your gaming picture settings and exclusive assist features in one place.
- Minimal Flush Surface bezel and slim, sleek stand lets you focus on the big picture.9
- BRAVIA CAM (sold separately) automatically optimizes picture and sound according to your room environment, and you can enjoy video chat on a bigger screen.10
- Eco Dashboard keeps all your energy efficiency settings in one place, making it easier to change them individually or in one go.
Features
- Intelligent TV processing
Watch everything with lifelike picture quality, powered by the intelligent 4K HDR Processor X1™. Every scene is dynamically enhanced with over a billion colors and excellent clarity and contrast. - Real-world colors
See lifelike picture quality with over a billion accurate colors. Triluminos Pro™ reproduces colors with enhanced saturation and hue so everything you watch is vivid and bright. - Everything you stream. All on one screen.
With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV™ brings together your favorite entertainment from across your apps and organizing it all, just for you.1 - Movies included with SONY PICTURES CORE
Instantly enjoy top movies with the SONY PICTURES CORE app (formerly BRAVIA CORE). Your BRAVIA TV comes with movie credits included so you can immediately watch some of the latest releases. You’re also subscribed to an amazing selection of new and classic movies to stream anytime, and updated regularly.2 - More immersive movie experience
BRAVIA 3 supports 4K HDR, Dolby Vision® and Dolby Atmos® for a truly cinematic and immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR visuals that are sure to impress.3 - Upscale everything you watch
See stunning 4K picture quality, rich with real-world detail and texture. 4K X-Reality™ PRO analyzes and refines every scene using our unique 4K reference database so even content filmed in HD is upscaled to near-4K resolution.4 - Smooth and clear action
TV that keeps up with real life. Motionflow™ XR keeps movement smooth and clear, allowing fast-moving action in sports and movies to be seen with lifelike clarity. - Hands-free help from Google
With Google Assistant, searching is easy – just ask Google. Press the Google Assistant button on the remote or try saying, “Hey Google, find action movies” to search across your favorite apps. Access entertainment, get answers on screen, and control smart home devices.1 - Your favorite streaming apps in one place
Sony Google TVs™ give you access to all your favorite streaming apps in an easy-to-navigate interface, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more.1 - Family-friendly smart TV
With Kids Profiles, kids get their very own Google TV™ experience — a space that’s just for them, with apps and entertainment designed with kids in mind. Kids can pick from a selection of playful avatars and themes, and parents can restrict what streaming services are shown, limit watching time, and set a bedtime.1, 5 - Effortlessly stream to your TV
Easily stream movies, shows, photos, and more from your Apple® device with AirPlay® 2 or Android™ device with Chromecast built-in™.6, 7 - Big sound with complete clarity
Hear clear natural sound for all your favorite content. Our innovative X-Balanced Speaker™ brings distortion-free acoustics so you’ll miss nothing of your entertainment. And with support for Dolby Atmos® everything you watch gets the true surround sound treatment.2 - BRAVIA TV and Sony soundbars, the perfect pair
Pair BRAVIA TV with compatible Sony soundbars for the ultimate cinema-like experience at home. When connected, easily control the sound settings on the TVs Quick Settings menu, making it easy to adjust volume and sound field with a single remote. - Exclusive features for PlayStation® 5
Get detailed, responsive game play and feel the action all around you with BRAVIA TV exclusive features for the PlayStation® 5 console. Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5® initial setup for detailed, high-contrast scenes. Auto Genre Picture Mode automatically switches the TV to Game Mode when gaming to ensure reduced input lag and back to Standard Mode when streaming for optimized picture quality.8 - All your game settings in one place
With Game Menu, quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows, apply a Crosshair overlay so you always have your enemy in your sights, and use the Screen Size feature to shrink your screen for precision gaming on your big TV. - Minimal bezel. Maximum screen.
Our Flush Surface design minimizes the bezels to maximize the enjoyment of watching what’s on screen. This sleek and seamless stand is designed to perfectly match the TV and compliment your space beautifully. Plus, there is plenty of room for a sound bar to be placed under the TV to improve audio performance and stay immersed in everything you watch.9 - Video Chat with BRAVIA Cam
Connect BRAVIA Cam, sold separately, to video chat with friends and family on a bigger screen.10 - Compact Eco Remote
Our compact Eco Remote uses approximately 79.7% recycled plastic and is designed for easy control of all your connected devices. - All your energy-saving settings in one place
With the flexible and configurable Eco Dashboard, energy saving settings can now be centrally managed. You can easily customize energy saving settings for your TV usage, viewing environment, and the content you are watching, all in one place.
Footnotes:
- 1 User must accept Google Terms of Service (http://www.google.com/policies/terms/), Google Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html), and Privacy Policy (http://www.google.com/policies/privacy/) to use this product. User consents to a mandatory software update at set-up and such other additional updates that may be required in the future by Google and/or Sony. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of this product without connecting to a Google Account allows only basic features and certain apps. Features and specifications are subject to change without notice. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system, and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information. Apps must be compatible with this product. App availability varies by region and device.
- 2 Purchase an eligible TV and register for SONY PICTURES CORE™ by February 23, 2025 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply, for full details see https://www.sony.net/bravia-core. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information.
- 3 Dolby Vision and Atmos content compatible with streaming services or compatible content device connected via HDMI input (sold separately).
- 4 Upscaled, simulated and enhanced 4K images will vary based on source content.
- 5 This feature is for users of streaming apps. TV broadcasts cannot be accessed when using Kids Profile. Some TV functions may not be available while using Kids Profile, such as changing settings or inputs.
- 6 This Sony TV is compatible with AirPlay 2 and HomeKit. iOS 12.2 or later or macOS 10.14.4 or later is required. Apple ID account required. Subscriptions may be required to access certain content.
- 7 Chromecast built-in compatibility dependent on app.
- 8 To activate Auto HDR Tone Mapping, must enable feature when pairing PS5 to the TV for the first time; or will need to perform factory reset on PS5 and enable the feature during initial setup. Auto Genre Picture Mode works when Auto Picture Mode on the TV is set to ON. Both features are supported only when PS5 and TV are directly connected, or via compatible Sony soundbar. Applicable TV models: Z9K, A95K, A95L, A80K, A80L, XR80B, X95K, X95L, XR90B, X93L, XR70B, X90K, X90L, X85K, S30B, X80K
- 9 Actual look may differ depending on TV size.
- 10 BRAVIA CAM CMU-BC1 is sold separately. Ensure TV is running latest firmware to enable all features. Supported apps and a camera is required for video chat. See compatible cameras here: https://www.sony.net/camera-support
- © 2024 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.
- Sony, BRAVIA, and the Sony logo are trademarks of Sony Corporation. Google TV is the name of this device’s software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC. “PlayStation Family Mark,” “PlayStation,” “PS5 logo” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. Screen images simulated.
California customers:
General
Display Type
LED
Backlight Type
Direct LED
High Dynamic Range (HDR)
Yes
High Dynamic Range (HDR) Type
HDR10, HLG, Dolby Vision
Screen Size (in)
43
Outdoor
No
Series
BRAVIA 3 Series (2024)
Smart TV
Yes
Resolution
4K
Remote Control Type
Smart remote
Picture Processor
4K HDR Processor X1
Curved Panel
No
Virtual Assistant
Google Assistant
Refresh Rate
60Hz
Speaker Channels
2.0
Supported Sound
Dolby Audio, Dolby Atmos
VESA Wall Mount
200 x 200
LED
Yes
Built-In WiFi
Yes
Bluetooth
Yes
Number of HDMI Inputs
4
Number of USB Ports
2
NextGenTV Support
No
Input Connectors
4 x HDMI, 2 x Component, 2 x USB, 1 x Ethernet
Output Connectors
1 x Digital audio
Wall-Mountable
Yes
In the Box
Table-top stand, AC power cord, voice remote control, batteries, quick setup guide, operating instructions
Smart Platform
Google TV
HDMI 2.1 Port
No
Approximate Dimensions
Height (in)
24.88
Width (in)
38
Depth (in)
10.5
Height Without Stand (in)
22.25
Width Without Stand (in)
38
Depth Without Stand (in)
2.75
Stand Width (in)
28.25
Package Size HxWxL (in)
28 x 5 x 41
Approximate Weight
Unit Weight (lbs.)
22.3
Unit Weight Without Stand (lbs.)
21.9
Package Weight (lbs)
28
Warranty Information
Parts Warranty
1 Year Limited
Labor Warranty
1 Year Limited
Frequently Asked Questions
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This TV runs on Google TV platform, providing access to over 10,000 apps including popular streaming services like Netflix, Prime Video, Disney+, YouTube, and Apple TV. It supports voice search via Google Assistant for hands-free control, plus kids profiles with parental controls to customize viewing for younger users.
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Features include 4K resolution with 4K HDR Processor X1, Triluminos Pro for over a billion accurate colors, HDR10, HLG, and Dolby Vision for enhanced dynamic range, plus 4K X-Reality PRO for upscaling lower resolution content. Motionflow XR technology ensures clear and smooth motion for fast-moving scenes.
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This model has a 2.0 channel speaker system with innovative X-Balanced Speaker technology that reduces distortion. It supports Dolby Audio and Dolby Atmos for immersive 3D surround sound. It also integrates easily with Sony soundbars for enhanced sound performance.
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It provides multiple input connectors including 4 HDMI ports, 2 USB ports, 2 component inputs, and 1 Ethernet port for wired internet connection. Outputs include a digital audio port. It also comes with built-in WiFi and Bluetooth for wireless connectivity and supports AirPlay 2 and Chromecast built-in for streaming from mobile devices.
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Yes, this TV supports VESA wall mounting with a 200 x 200 mm pattern, allowing you to mount it securely on compatible wall brackets for a clean, space-saving setup.
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