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The Abt Bracket Challenge is Back in 2025!

A basketball player slam dunking in front of the text: 2025 Bracket Challenge, LG Proud Partner of March Madness

Welcome to this year's Abt Bracket Challenge for the men's college basketball tournament. Whether you follow competitive basketball year-round or love cheering on your team every March, the Abt Bracket Challenge helps you get the most out of the season. Shoot your shot to see if you win the grand prize or take home the runner-up from LG's top entertainment must-haves. Hoping to get competitive? Share the competition with friends and family and compete against your loved ones to see who can get the highest score—or even win the prize. No basketball expertise is required, just fill out your bracket for a chance to win!

How Do I Build My Bracket?

Building your bracket is easy! This year, we've partnered with LG and ESPN to make bracket set-up easy—and to up the stakes. Here's the process.

  • Head to https://www.abt.com/bracket.
  • Join the Bracket: Click the "Join Bracket" button. This will send you from Abt.com to our official contest page.
  • Register Your Entry: Fill out the required information on the contest page. This ensures we can contact you if you’re one of the winners.
  • Fill Out Your Bracket: After registering, you’ll see the link "Click here to Join". From there you'll be redirected to the ESPN Tournament Challenge site, where you can make your picks. You’ll need to sign in with your ESPN account or use your Hulu/Disney login to participate.
  • If prompted for a Group Password to access the challenge, use code "2025AbtChallenge"
  • Track Your Scores: Once your bracket is submitted, follow the tournament action and check back to see how your picks are performing!
  • View Terms and Conditions here.

When Do I Make My Picks?

So, when should you make your bracket? The Abt Bracket Challenge opens up on Selection Sunday, March 16, and closes on Thursday, March 20 at 10 a.m. CST. That's when you have time to make your choices and fill out your bracket for the men's college basketball tournament. Once you've filled out your bracket and the games begin, you'll be able to check your status throughout the competition. For detailed instructions, check out the bracket challenge page on our website.

The Abt Bracket Challenge Prizes

Ready to shoot your shot? We have two prizes below. At the end of the tournament, the two winners with the highest scores will win the prizes listed below. Good luck!

The Grand Prize: LG OLED TV evo G4

The LG G4 TV with the text LG OLED evo AI with a basketball player in blue and white about to make a slam dunk

The grand prize of the Abt Bracket Challenge in 2025 is the impressive 65-inch LG G4, an OLED evo TV that pushes past the competition with a truly impressive picture, plus features like Brightness Booster Max and a mighty processor that pushes this TV to optimize everything that's onscreen. This is LG's brightest OLED TV yet—and even functions as a digital art gallery when you're not watching TV. It's the perfect addition to any entertainment space, whether you're watching sports, playing video games or catching up on the latest movies. This is peak OLED evo performance.

The Runner Up: LG OLED TV evo C4

The LG C4 TV with the text LG OLED evo AI. LG and March Madness logos. Beneath, it says Proud Partner of March Madness. The background is a basketball court

The runner-up for the Abt Bracket Challenge is the 65-inch LG C4 OLED TV, the next level below the powerful G4. A popular pick for those looking for a beautiful screen and a smart processor, the C4 also uses Brightness Boosting technology, though it's not quite as powerful as the peak G4. The C4 is one of our most popular OLEDs thanks to its mid-tier price point, perfect blacks and lack of blooming, as well as its impressive image processing. Just like the G4, the C4 becomes an art gallery when it's turned off. Impressive response time and low input lag make this a great win for gamers, too. Hoping to get a better sense of how these two are different? Check out our post on the LG B4 vs C4 vs G4.

Enter Starting on March 16, 2025

We're excited to see who our top two winners are! They'll be going home with some of Abt's favorite OLED TVs. And while the prizes are important, we're going to have fun getting competitive with this season's bracket challenge. Keep in mind that there's no need to be a basketball expert to enter this competition. Anyone can win, so why not give it a shot and enter? Don't forget that you can check your standings at any time on our bracket homepage, too.

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