Abt Electronics Now Offering Customer Product Reviews with PowerReviews

Abt Electronics recently added the ability for customers to post reviews on the products that they recently purchased. The service went live in July 2006 and Abt is now receiving several reviews each day. Abt utilized the services of PowerReviews to get this up and running within a short period of time. Abt customer service representatives are moderating customer reviews for abuse and foul language, otherwise all reviews are in their original form when placed on the website.

Abt Electronics has teamed up with PowerReviews to offer customers the ability to post firsthand accounts of their most recent consumer electronics and appliances online purchases. These reviews allow customers to share their experiences of particular products with other potential buyers. The benefit to shoppers is that they receive a first-hand account of another customer's experience with the product. Abt Electronics also uses the reviews to notify vendors and manufacturers about poor product quality, durability or functionality.

PowerReviews provides brands and retailers with a complete solution for consumer product reviews - fully outsourced, white-label and most importantly, free of charge. The company developed patent-pending implementation and customer-facing technologies to deliver this service free to retailers while providing enterprise-quality functionality and reliability. PowerReviews is a privately held company with $6.25 million in Series A funding from leading Silicon Valley venture capital firms Menlo Ventures and Draper Richards. For more information visit www.powerreviews.com.

Abt values opinions of customers highly and this was a natural extension of that. There's really no better form of advertising than "word of mouth" and this functionality does exactly that.

"We wanted a way for our customers to share their thoughts on products they purchased from us. This allows them to post constructive criticism and give customers thinking about the product a first hand un-biased look at them. " said Jon Abt, VP at Abt Electronics. "We looked at several options, including building this functionality in-house, but opted for PowerReviews after seeing a demo".

Abt plans on sharing the reviews with their vendors. "If there are design or usability flaws, our vendors want to hear about it." Abt says. "This will give our manufacturer partners direct interaction from our customers using their products. It's a "win-win" for everyone."

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