Tissot presents its latest PRX 35 "Off The Cuff" campaign. The liminal space of the gas station implies a stop on a journey and evokes iconic road trip movies and the idea of freedom of movement and liberation. The 5 characters can go anywhere from here. They comfortably represent their own uniqueness and edges and enjoy their individuality in a world where there is space for everyone. The film references, set dressing and dreamlike spaces accentuate the feeling of escapism.
