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LG UHD NU85 4K 98-Inch Smart TV - 98NU850BPUB

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Abt Model: 98NU850B UPC: 195174150054
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Screen Size (in): 98"
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Quick Specs
Key Features
What We Offer
  • Height (in):  86
  • Width (in):  49.3
  • Depth (in):  2.9
  • Screen Size (in):  98
  • Resolution:  4K
  • Refresh Rate:  60Hz
  • 98-Inch 4K LED Smart TV
  • 60Hz Refresh Rate
  • Alpha 7 AI Processor 4K Gen9
  • 4K Super Upscaling
  • HDR10 Pro
  • Direct Backlight
  • Free Shipping on 1000s of Items
  • Guaranteed Satisfaction
  • Life Long Customer Service

LG 98NU850BPUB UHD NU85 4K 98-Inch Smart TV

Transform your home entertainment experience with LG's advanced 4K TV powered by the α7 AI Processor 4K Gen9. Designed for movie lovers and everyday viewers alike, this TV utilizes Nano Detail Enhancer technology to deliver optimized contrast and vivid colors, making every scene pop with lifelike clarity. The HDR10 Pro feature dynamically adjusts brightness to ensure crisp details in both the brightest and darkest scenes, while AI Super Upscaling transforms HD and SD content into near-4K quality—so you get stunningly sharp visuals no matter what you watch.

Experience Cinema at Home
Dive into films just as the director intended thanks to FILMMAKER MODE™, which preserves original frame rates, colors, and settings for an authentic cinematic adventure. With Ambient Light Technology, your viewing experience automatically adapts to your room's environment, ensuring optimal picture quality day or night.

Smarter, Safer Streaming
LG’s award-winning webOS 2026 platform elevates your TV time with tailored AI recommendations and effortless access to all your favorite streaming apps. Instantly explore over 400 free LG Channels and more than 10,000 on-demand movies and shows, with robust LG Shield protection safeguarding your device against digital threats. If you're passionate about gaming, enjoy smooth, optimized play with AMD FreeSync Premium, ALLM, and easy-to-use Game Dashboard and Optimizer settings.

Key Features

  • Nano Detail Enhancer delivers optimized contrast and vivid color for a more immersive viewing experience
  • 4K Super Upscaling Powered by alpha 7 Processor upscales1 lower-resolution content—like HD or even SD—into stunning near-4K clarity
  • HDR10 Pro delivers enhanced detail and contrast2
  • See it as the Director intended with FILMMAKER MODE™
  • webOS 2026 elevates viewing with tailored AI recommendations
  • Get instant access to over 400 free channels with LG Channels and 10,000+ movies & shows (on-demand)3
  • Easy access to game settings for smoother, optimized play
  • Personalize Your Space: Transform your TV into a work of art with LG Gallery+5

Features

  • Nano Detail Enhancer Powered by α7 AI Processor 4K Gen9
    Powered by LG’s advanced α7 AI Processor 4K Gen9, Nano Detail Enhancer brings extraordinary clarity to everything you watch. By intelligently analyzing each scene, it fine-tunes textures, sharpens edges, and enhances contrast—so even the smallest details stand out with lifelike precision.
  • AI Super Upscaling Powered by alpha 7 Processor
    AI Super Upscaling Powered by Alpha 7 Processor upscales1 lower resolution content into stunning near-4K clarity
  • Brilliant Detail in Every Scene2
    HDR10 Pro dynamically adjusts brightness, revealing crisp details and vivid color in both bright and dark scenes for a stunning, lifelike picture.
  • Just the way they intended
    Watch films just how the directors envisioned them with automatic preservation of the director’s original colors, settings and frame rates for a true at-home cinematic experience FILMMAKER MODE™ with Ambient Light Technology.
  • Experience LG’s Award-winning Smart TV platform powered by AI
    Search less and stream more with LG’s Award-winning Smart TV platform - which delivers a smarter more personalized experience. Browse all your favorite streaming apps and let LG Channels connect you to over 400 free channels and 10,000+ movies & shows (on-demand). Plus LG Shield helps provide protection against malware, viruses & other threats.3
  • Tons of free entertainment at your fingertips
    Get instant access to over 400 free channels and 10,000+ movies & shows (on-demand). Discover and enjoy premium new entertainment with nothing more than an internet connection.3
  • Next-level gaming
    LG TVs have AMD FreeSync Premium and ALLM to further improve gaming quality. Whether you game on consoles or on the cloud,4 the LG Game Dashboard and Game Optimizer put all the control at your fingertips.
  • Personalize your space with LG Gallery +
    Create, display and express your taste with LG Gallery +. Choose from a collection of high-resolution artwork, scenic photography and other personalization features.5 Plus turn your ideas into art with Generative AI.
  • Linear Design - Built to Last, Styled to Impress
    Strength you can see and Engineered for lasting performance.
  • LG Shield - Your Digital Guardian
    The LG Shield helps provide privacy protection against malware, viruses, and other cyber threats with real-time scanning and automatic updates.

Footnotes:

  • 1 Image quality of upscaled content will vary based on source resolution.
  • 2 Utilizes LG Dynamic Tone Mapping to enrich HDR10 content.
  • 3 Internet connection and subscriptions to streaming services are required; number of LG Channels and movies & shows (on-demand) subject to change. Software update will automatically download for up to 4 years. Consumers who disable “auto-update” will receive a pop-up notification to accept or deny software update. LG account required to access our network-based smart services.
  • 4 Subscription and compatible gaming controller are required.
  • 5 Internet connection and LG Gallery + subscription required for select features. LG account required to access our network-based smart services.
California customers: