Samsung The Frame QLED 98-Inch 4K Smart TV with Samsung Vision AI - QN98LS03HEFXZA

Samsung QN98LS03HEFXZA The Frame QLED 98-Inch 4K Smart TV with Samsung Vision AI

Elevate your décor with The Frame - from the #1 art TV brand.¹

The original art TV that matches your style, with 5,000+ true-to-life curated works of art, including world-famous artists and galleries, exclusively available on the Samsung Art Store². The Glare Free display and included flush fit Slim Fit Wall Mount combine beautifully with the widest selection of customizable bezels³ to blend seamlessly into your décor like a real picture frame.

Features

• Glare Free with QLED
  Our Glare Free QLED technology ensures stunning visuals without distracting reflections, delivering vibrant colors and sharp details even in bright or sunny rooms
  • *Compared to Crystal UHD 2026
• Modern Frame Design with Builtin Connections
  This art TV beautifully blends into your décor, resembling a picture frame. The included Slim Fit Wall Mount sits flush for easy setup, and offers convenient access to connect wired devices** and stream your favorite content.
  • *Customizable bezel sold separately
  • **All ports built into TV body; TV lifts away from wall for improved port access.
• Art Mode / Art Store
  Enjoy a personal art gallery at home with access to over 5,000 artworks* from iconic museums and artists worldwide, available through the Art Store** and the innovative technology of Art Mode, which features adaptive brightness, a matte finish, and motion sensors that transform your space into a true-to-life gallery experience.
  • *Samsung Account and internet connection required for network-based smart services, including streaming apps and other smart features. Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change. UI is subject to change without prior notice.
  • **Includes free 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year. Paid subscription required to enjoy all the art from the Art Store.
• Slim Fit Wall Mount
  The Frame looks like art for many reasons. When mounted flush against the wall, the gap between the TV and the wall is minimal, creating the illusion of a genuine piece of art.
• Included Pantone® Validated ArtfulColor
  Enjoy stunning colors whether you're watching TV or admiring lifelike works of art. Pantone® Validated ArtfulColor brings your favorite artwork to life for a realistic, museum-like viewing experience.
• Customizable Frame
  Your home, your style. Choose from a variety of magnetic bezels to match your space. You can choose different colors and styles that complement your home décor or change it up based on your mood.*
  • *Bezels sold separately.
• Motion + Brightness Sensor
  Show your artwork only when it matters. The screen will automatically turn on when someone enters the room and adjust brightness and color based on the room's lighting.*
  • *Motion sensor is activated after turning it on in Settings and only operates in Art Mode.
• Endless Free Content / One UI Tizen
  Watch 2,700+ free streaming options, including 750+ subscription-free channels on Samsung TV Plus. Enjoy news, sports, movies, kids' shows and reality TV — all without a subscription. Discover endless entertainment with new content added regularly, tailored to your mood and interests.*
  • *Samsung Account and internet connection required for network-based smart services, including streaming apps and other smart features. Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change. UI is subject to change without prior notice. Automatic OS updates based on model year; requires Internet connection.
• Motion Xcelerator 144Hz + DLG 240Hz
  Experience ultra-smooth gaming with DLG 240Hz performance and 144Hz variable refresh rate technology*. This combination delivers lightning-fast response times, eliminating stutter and tearing, so you can dominate the competition and gain the edge in fast-paced games.
  • *DLG 240 is only available with PC-connected games that support such specifications (PC graphic card required). Performance may vary. DLG 240Hz will reduce image resolution. Visual quality and results vary by title and system configuration.
• Auto HDR Remastering
  Intelligently transforms content, making non-HDR content look like HDR. Bring new life to classic films and older shows while making new content shine.
  • *Compared to 2025 Q7F

Footnotes:

• ¹ Circana LLC, Retail Tracking Service, US, TV, Frame TV Included, Dollar & Unit Sales, 12 Months Ending December 2025. Art TV is classified by Circana under the Frame TV attribute, defined as a TV that comes with a customizable frame that Sept be interchangeable and has the ability to put on a frame over it.
• ² Includes 30 free refreshed artworks monthly; paid subscription required to enjoy all the art from the Art Store. Samsung Account log-in and Wi-Fi connection are required.
• ³ Customizable bezels sold separately