Sony BRAVIA 8 OLED TV 77-Inch 4K HDR Google TV in Black - K77XR80

Sony K77XR80 BRAVIA 8 OLED TV 77-Inch 4K HDR Google TV in Black

The sleek design and cinematic audio and visuals make BRAVIA 8 the perfect centerpiece for your living space. Pure OLED black and vibrant color brings out vibrant textures and astonishing realism in everything you watch. The screen is the speaker, delivering a totally unique and immersive theater-like sound that keeps you on the edge of your seat.

Key Features

• Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness
• Access billions of accurate real-world colors XR Triluminos Pro.
• XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
• Get access to all your favorite streaming apps in one place with Google TV. And with Google Assistant, simply use your voice to search and ask questions¹.
• Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more¹.
• Easily stream to your TV with support for AirPlay 2 and Chromecast built-in^{9, 10}.
• Get movies included, and access to the largest IMAX Enhanced collection, with the SONY PICTURES CORE app (formerly BRAVIA CORE)^{2, 3}.
• See a studio calibrated picture with modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE (formerly BRAVIA CORE)^{4, 5}.
• Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X^{3, 6}.
• Upscale all your HD and digital content and bring back lost detail with XR Clear Image⁷.
• See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion.
• With Acoustic Surface Audio+, hear true immersive audio from the entire screen, perfectly matching sound to the action.
• Hear people’s voices clearly, even in loud action scenes, with Voice Zoom 3¹⁷.
• Pair BRAVIA TV with a compatible BRAVIA Theater sound system to unlock Acoustic Center Sync for elevated audio and clearer dialogue¹¹.
• Use BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and even troubleshoot issues¹².
• Take your PlayStation 5 gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming¹³.
• Game Menu puts all your gaming picture settings and exclusive assist features in one place.
• Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, ALLM and the newly added Source-based Tone Mapping (SBTM)¹⁴.
• Premium four-way stand – two low-profile positions for wide or narrow furniture, or two raised positions to accommodate a soundbar¹⁵.
• BRAVIA CAM (sold separately) automatically optimizes picture and sound according to your room environment, and you can enjoy video chat on a bigger screen¹⁶.
• Eco Dashboard keeps all your energy efficiency settings in one place, making it easier to change them individually or in one go.

Features

• Cinema Is Coming Home
  Feel the emotion and excitement of the movies with BRAVIA. Our decades of professional filmmaking experience allow us to faithfully recreate the creator’s vision at home with cinematic brightness, contrast, and color. Immerse yourself in the story with detailed picture quality, just as you see in real life.
• Pure Black And Stunning Highlights
  Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness. Enhanced by XR Contrast Booster 15, witness contrast with deep, detailed blacks and dazzling highlights, making movies and shows come to life.
• Billions Of Real-World Colors
  Access billions of accurate colors that reproduce each shade with the subtle differences as seen in real life. XR Triluminos Pro enhances the range of hues and saturation, revealing precise color in every scene and making skin tones look completely natural.
• Powerful TV Processing
  Watch everything with lifelike picture quality, powered by the intelligent XR Processor. Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time, boosting color, contrast, and clarity, bringing astounding realism to your content.
• Everything You Stream. All On One Screen
  With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV™ brings together your favorite entertainment from across your apps and organizes it all, just for you¹.
• Movies Included With SONY PICTURES CORE
  Instantly enjoy top movies and the largest IMAX Enhanced collection with the SONY PICTURES CORE app (formerly BRAVIA CORE). Your BRAVIA TV comes with movie credits included so you can immediately watch some of the latest releases. You’re also subscribed to a regularly updated selection of new and classic movies to stream anytime^{2, 3}.
• Studio Calibrated Picture
  With decades of film production experience, we strive to faithfully reproduce the creator’s vision with Studio Calibrated Picture Modes. Netflix Adaptive Calibrated Mode brings studio-quality mastering home, with brightness automatically adjusted to your room conditions. With Prime Video Calibrated Mode, see movies, shows, and even live sports the way the filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE) brings studio-quality picture mastering to your living room^{4, 5}.
• More Immersive Movie Experience
  BRAVIA TVs support the rigorous standards of Dolby Vision and Atmos, IMAX Enhanced, and DTS:X, for a truly immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR visuals that are sure to impress^{3, 6}.
• Crystal Clear Picture
  Bring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image™. See the authentic features of people’s faces, identify every blade of grass, and marvel at the precise texture of buildings and scenery⁷.
• Blur-Free Action
  Watching sports and action-packed movies just got a whole lot better. XR OLED Motion combats blur and judder by analyzing on-screen motion and precisely controls every frame to ensure picture quality stays smooth, bright, and clear.
• Hands-Free Help From Google
  With Google Assistant, searching is easy – just ask Google. Press the Google Assistant button on the remote or try saying, “Hey Google, find action movies” to search across your favorite apps. Access entertainment, get answers on screen, and control smart home devices¹.
• Your Favorite Streaming Apps In One Place
  Sony Google TVs give you access to all your favorite streaming apps in an easy-to-navigate interface, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more¹.
• Family-Friendly Smart TV
  With Kids Profiles, kids get their very own Google TV experience — a space that’s just for them, with apps and entertainment designed with kids in mind. Kids can pick from a selection of playful avatars and themes, and parents can restrict what streaming services are shown, limit watch time, and set a bedtime^{1, 8}.
• Effortlessly Stream To Your TV
  Easily stream movies, shows, photos, and more from your Apple device with AirPlay 2 or Android device with Chromecast built-in^{9, 10}.
• Cinematic Surround Sound
  Get transported to the movies with cinematic surround sound and clear dialogue. With Acoustic Surface Audio+, actuators behind the TV panel turn the entire screen into a speaker producing a wider, elevated soundstage, enabling audio to follow the action on screen. Voice Zoom 3 intelligently controls dialogue so that every word in a scene is always loud and clear. With support for Dolby Atmos, DTS:X, and 3D Surround Upscaling, everything you watch gets the true surround sound treatment.
• BRAVIA TV And BRAVIA Theater, The Perfect Pair
  Pair BRAVIA TV with compatible BRAVIA Theater models for the ultimate cinema-like experience at home. Acoustic Center Sync pairs the TVs speakers with the sound system, reinforcing the center channel for clearer, fuller dialog. When connected, easily control the sound settings on the TVs Quick Settings menu, making it easy to adjust volume and sound field with a single remote¹¹.
• Do It All With BRAVIA Connect App
  Easily control your BRAVIA TV from your smartphone. With BRAVIA Connect app, you can adjust volume and settings without needing your remote or the TVs on screen menu. The app also provides technical support, recommendations, and helps you discover useful features¹².
• Perfect For Playstation 5
  Get detailed, responsive game play with BRAVIA TV exclusive features for the PlayStation 5 console. Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5 initial setup for detailed, high-contrast scenes. Auto Genre Picture Mode automatically switches the TV to Game Mode when gaming to ensure reduced input lag, and back to Standard Mode when streaming for optimized picture quality¹³.
• All Your Game Settings In One Place
  With Game Menu, quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows, apply a Crosshair overlay so you always have your enemy in your sights, and use the Screen Size feature to shrink your screen for precision gaming on your big TV.
• Level Up Your Gaming With HDMI 2.1 Features
  BRAVIA TVs deliver a thrilling gaming experience with support for 4K/120, VRR, ALLM, and SBTM as specified in HDMI 2.1. With 4K/120 you get up to 120fps in 4K resolution on compatible games giving you the advantage in high-intensity gaming. Variable Refresh Rate (VRR) allows the TV to dynamically match frame rate of the gaming device, enabling smoother gameplay without stuttering delays or screen tearing. Auto Low Latency Mode (ALLM) supports more responsive gameplay by enabling the TV to automatically switch to low latency mode whenever a gaming device is connected. Lastly, Source-based Tone Mapping (SBTM) allows the TV to communicate its HDR capabilities to the device, further optimizing your gaming experience¹⁴.
• Beautifully Designed To Ccomplement Your Space
  Our premium, minimalist One Slate design keeps you focused on the big picture. The versatile four-way stand gives you the option of two low-profile positions for flexibility on wider or narrower furniture or two raised positions to accommodate a soundbar. Integrated cable management keeps wires neatly hidden, so your furniture stays clutter-free and looks great from all angles¹⁵.
• Discover New Ways To Enjoy With BRAVIA Cam
  Connect BRAVIA Cam, sold separately, for an even more dynamic viewing experience. BRAVIA Cam recognizes where you’re sitting in the room and automatically optimizes picture and sound for your environment and seating location. You can also enjoy video chat with friends and family on a bigger screen¹⁶.
• Compact Eco Remote
  Our compact Eco Remote uses approximately 79.7% recycled plastic and is designed for easy control of all your connected devices.
• All Your Energy-Saving Settings In One Place, Now Redesigned
  With the flexible and configurable Eco Dashboard, energy saving settings can now be centrally managed. You can easily customize energy saving settings for your TV usage, viewing environment, and the content you are watching, all in one place. And the new design with more details makes it easier to make informed, eco-conscious decisions.

Footnotes:

• ¹ User must accept Google Terms of Service (http://www.google.com/policies/terms/), Google Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html), and Privacy Policy (http://www.google.com/policies/privacy/) to use this product. User consents to a mandatory software update at set-up and such other additional updates that may be required in the future by Google and/or Sony. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of this product without connecting to a Google Account allows only basic features and certain apps. Features and specifications are subject to change without notice. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system, and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information. Apps must be compatible with this product. App availability varies by region and device.
• ² Purchase an eligible TV and register for SONY PICTURES CORE™ by February 23, 2025 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply, for full details see https://electronics.sony.com/sony-pictures-core. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information.
• ³ IMAX Enhanced content enables full IMAX Enhanced experience with compatible streaming services such as SONY PICTURES CORE (formerly BRAVIA CORE), or compatible content device connected via HDMI input (sold separately)
• ⁴ Prime Video Calibrated Mode will be available via firmware update about Summer 2024. Amazon Prime Video streaming membership required. 4K Ultra HD availability subject to your Prime Video subscription plan, internet service, device capabilities, and content availability.
• ⁵ Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capabilities, and content availability. www.netflix.com/termsofuse.
• ⁶ Dolby Vision/Atmos and DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately).
• ⁷ Upscaled, simulated and enhanced 4K images will vary based on source content.
• ⁸ This feature is for users of streaming apps. TV broadcasts cannot be accessed when using Kids Profile. Some TV functions may not be available while using Kids Profile, such as changing settings or inputs.
• ⁹ This Sony TV is compatible with AirPlay 2 and HomeKit. iOS 12.2 or later or macOS 10.14.4 or later is required. Apple ID account required. Subscriptions may be required to access certain content.
• ¹⁰ Chromecast built-in compatibility dependent on app.
• ¹¹ Acoustic Center Sync and integration with BRAVIA Quick Setting Menu works with compatible Sony soundbars and AV receivers. For full compatibility list: https://www.sony.net/hav_faq
• ¹² BRAVIA Connect App compatibility will be available via firmware update about Summer 2024. BRAVIA Connect app must be installed on a smartphone. The smartphone and the product must be connected to the same home network. Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration, and credit card information.
• ¹³ To activate Auto HDR Tone Mapping, must enable feature when pairing PS5 to the TV for the first time; or will need to perform factory reset on PS5 and enable the feature during initial setup. Auto Genre Picture Mode works when Auto Picture Mode on the TV is set to ON. Both features are supported only when PS5 and TV are directly connected, or via compatible Sony soundbar. Applicable TV models: Z9K, A95K, A95L, A80K, A80L, XR80B, X95K, X95L, XR90B, X93L, XR70B, X90K, X90L, X85K, S30B, X80K
• ¹⁴ Game title supporting VRR and/or 4K/120fps required. VRR results may vary depending on the game you're playing. If enabling VR results in any unexpected visual effects, you can turn it off at any time.
• ¹⁵ Actual look may differ depending on TV size and type of cables used. Applicable soundbar models when the TV stand is set to inside raised position: BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8.
• ¹⁶ BRAVIA CAM CMU-BC1 is sold separately. Ensure TV is running latest firmware to enable all features. Supported apps and a camera is required for video chat. See compatible cameras here: https://www.sony.net/camera-support
• ¹⁷ Voice Zoom 3 feature will be available via firmware update about Summer 2024. Compatible with home theatre products: BRAVIA Theatre Quad, BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8.